Beautiful Children Susceptible to Viral Marketing
era//404 Viral Video Gets Rave Reviews on Gawker, Adrants
Last summer, era//404 was approached by Beautiful Children (2008 Random House) author, Charles Bock, to design and develop an online home for his novel. Upon its launch in November 2007,...

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04/30/2008

Behind the Design: Brooklyn Style
HOW International Design Annual
"Many wine drinkers select wines in part because of the label," says Creative Director Don Citarella about his recent designs for the Brooklyn Wine Co.'s Feliz White and Red. "Our...

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04/01/2008

Food Stuff
era//404 Packaging Design in the New York Times
Florence Fabricant, journalist for The New York Times Dining & Wine section, recently ran the below story and photo, "Food Stuff." The article prominently displays the Brookyn Wine...

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02/20/2008

Best Practices to Keep your Inbox, Voicemail and Mailbox Free of Solicitations
A few years back, era//404 was written up in The Wall Street Journal's online site, WSJ.com, for an experiment we ran concerning unsolicited email. The experiment was to test if those...

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08/28/2007

10 Questions Before Beginning Web Development
What every prospective online homeowner should consider before breaking ground.
When we're approached about beginning a new Web presence, ecommerce system, or online application, era//404 likes to pose 10 questions to our clients. This not only stirs up ideas to begin the...

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05/23/2007

Creating a Lifestyle Brand
Entrepreneur Works with era//404 to Promote Brooklyn as a Culture
Adam Goldstein is pioneering a strong community in the heart of Brooklyn's Park Slope—bringing together neighbors by sponsoring local events such as wine tastings and classes. Red White and...

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05/08/2007