A letter from Mark McKenna
CEO of The Herb Ritts Foundation
10/13/2005
To Whom It May Concern:
The craft of web design may be relatively young but its importance can no longer be overlooked. Over the last few years we interviewed many designers and realized how difficult it was finding someone who not only understood the clean simple style of Herb Ritts' work, but could offer the technical skills we required. era//404 immediately understood what we needed and was capable of taking us to the next level with our web presence. Don Citarella's (era//404 Creative Director) ability to design a site that had Herb's aesthetic sense was apparent right from the beginning. He also understood that as a private Foundation we needed a site that was easy to navigate and as informative as possible.
One of our largest concerns was making sure we could maintain the site at a moments notice. era//404's functionality allowed someone with little technical experience to update the site when required.
Operations Director, Chris Citarella, relayed with ease even the most complicated technical information to someone lacking technical savvy. Their communication is unsurpassed as it seems an asset missing in many design firms.
In short, era//404 proved to be the best "one stop" design studio. They take the time to understand their client's needs, insure a strong web presence and provide unparalleled technical support.
Sincerely,
Mark McKenna
Herb Ritts Foundation
Information
era//404 Creative Group, Inc.
For information about era//404 Web Design and, our Content Management System, era//404 CMS, please contact:
Don Citarella, era//404
www.era404.com
The Herb Ritts Foundation
HerbRitts.com Press Release
www.herbritts.com



