era404 illustrates Target Benchmark Event at Christie's
11/20/2003
NEW YORK CITY—On November 20, 2003, Target held their "Target Benchmarks Central Park" auction at Christie's and era404 was pleased to again participate in its production.
"We've worked with Target twice in the past," said era404 Creative Director Don Citarella, "and always look forward to their projects. They consistently create wonderful events. We're thrilled to work with them." In the past, era404 teamed up with events and fashion show production company, RANDM, to design the Target Holiday Boat for Christmas 2002 and the Sonia Kashuk Ice Cream truck, which promoted her new line to NYC fashion editors.
Rand Burrus, a principal of RANDM and producer for "Target Benchmarks Central Park," agreed that the overall outcome of the event exceeded his own expectations. "It is always great working with a great team and we definitely had one on this project!" His vision was to transform Christie's, the Rockefeller Center Auction House, into a giant sketchbook complete with 20 8' x 8' illustrations of Central Park themes. The black-and-white gestural sketches would set the mood for the evening and allow
the colors and designs of the benches to jump out.
"I am always amazed at what era404 creates!" he said. They have a way of perfectly designing the concepts I see in my head. It was the same thing for the Target Boat. "The quality of work is excellent. The turnaround on each and every project was amazing. Any changes or revisions were always done instantly. The cost is very reasonable and is a great deal considering the quality of work."
For more about era404, stop by the company's Web site at: www.era404.com.
About The Target Holiday Boat
View the era404 Target Holiday Boat mini-site.
About era404
Established in August 2000, era404 is a New York-based marketing agency which shoulders an impressive list of clients ranging from nonprofit organizations to Fortune-1000 companies nationwide. They have a satellite office in Kalamazoo, Michigan.
For further information, please contact:
Don Citarella, era404
See the portfolio piece
Target Holiday Boat (Press)
Target Holiday Boat (Portfolio)
