Hi-Tech Companies Names era//404 as Sub-contractor for Web Design/Development
06/26/2002
PORTAGE, MI—Hi-Tech Companies, a Michigan-based Engineering, IT, Electrical and Mechanical firm, announced today that it would begin using era//404 as an outsourced creative partner for all sub-contracted web services. The decision was made shortly after completing Hi-Tech Companies' marketing and promotion work earlier in the year.
"I've been very pleased with the work era//404 has done for us," Hi-Tech's IT Manager stated. "They've helped us align our corporate identity ubiquitously through all our materials."
Since beginning with the Electric and Systems Engineering groups of Hi-Tech, era//404 has assisted the company in building its image as a regional leader in the field. The design company has worked on all facets of corporate branding and promotion, aside from the corporate web site.
Said era//404 Print Creative Director, Don Citarella, "It's been a real pleasure continuing this relationship with Hi-Tech. The expertise and talent of their team has allowed them to become a major player in the Midwest." era//404's executive went on to say that he was proud to have a small part in their success.
"When a company re-evaluates how the public sees them and adequately relates their strengths to existing and hopeful clientele, it makes a world of difference," he stated. "Corporate identity helps you to stand apart from competition. The way you market yourself has a lot to do with that."
Hi-Tech Companies' clients include the Pharmacia Corporation, the Minute-Maid Company, Aventis, and Johnson Controls, Inc.
About era//404
Established in August 2000, era//404 is a New York-based design firm which shoulders an impressive list of clients ranging from nonprofit organizations to medium-sized businesses in the Metro area. They have a satellite office in Kalamazoo, Michigan.
For further information, please contact:
Don Citarella, era//404
Hi-Tech Companies (Portfolio)
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