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PANTONE
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CLIENT
Tim Heyer - Advertising Project Manager
Joanna Sluja - Product Marketing Manager
PROJECT DETAILS
Pantone Moods
era//404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to "Pantone Moods", and hundreds of thousands of status updates were published with Pantone color chips.
PROJECT LINKS
Pantone Moods
Pantone Site
GDUSA Article (PDF)

