Pantone Moods - era//404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to "Pantone Moods", and hundreds of thousands of status updates were published with Pantone color chips.

 

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CLIENT
Tim Heyer - Advertising Project Manager
Joanna Sluja - Product Marketing Manager

PROJECT DETAILS

Pantone Moods
era//404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to "Pantone Moods", and hundreds of thousands of status updates were published with Pantone color chips.

 

PROJECT LINKS
Project LinksPantone Moods
Project LinksPantone Site
Project LinksGDUSA Article (PDF)


 

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