Target Holiday Boat - Rand Burrus, of RANDM, approached era//404 in 2001 to design his vision for the Target Holiday Boat. era//404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer's hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit. -

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Rand Burrus - RANDM
John Remington - Target

PROJECT DETAILS

Target Holiday Boat
Rand Burrus, of RANDM, approached era//404 in 2001 to design his vision for the Target Holiday Boat. era//404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer's hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.

PROJECT LINKS
Project LinksThe Target Corporation
Project LinksTarget Holiday Boat Mini-site
Project LinksTarget Holiday Boat Teaser
Project LinksHoliday Boat (Press Release)


 

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