U.S.S. Target – Holiday Pop-up Store
Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.
“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”
Rand Burrus, President