Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.
“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”
Rand Burrus, President
Our clients asked us to conceptualize the new branding for their vineyard and ranch in Northern California. Starting from their name and original brand – which incorporated a mirrored double R – we modernized the typeface and replaced the squarish letters with curvilinear characters evocative of the vines and leaves of their trade.
The result is a unique, playful, and memorable signature that pays homage to their history.
Ron Voller of LDJ Productions hired ERA404 to illustrate booths for Devachan Salon’s traveling sales booth for trade shows. Conceptual sketches quickly visualize multiple ideas for clients without spending excess cost and time on to-scale CAD renderings or 3D modeling. Typically, upon the client’s approval of a direction, ERA404 will then create architectural renderings of the selected pieces.
In 2014, YPO (Young Presidents’ Organization) launched the next evolution of its annual leadership summit — YPO Global EDGE. Hosted in Los Angeles, home of the first YPO Global Leadership Summit in 2002, Global EDGE brought together more than 3,000 visionaries to interact with world-renowned thought leaders, entertainers, entrepreneurs, dreamers and doers for provocative education, idea exchange and networking in a city that thrives on creativity and innovation.
Event producers, LDJ Productions, hired ERA404 to create renderings of their event concepting and environmental design, which took place at the Samuel Oschin Space Shuttle Endeavour Pavilion, Belasco and Mayan Theatres and Tent at The Event Deck at L.A. Live. ERA404 provided hand-drawn renderings and 3D animations and fly-throughs of the event venues.
Event Producers David Steinberg and Laurie DeJong approached artists at ERA404 to translate the creative concepting for Yahoo’s 2012 Global Sales Convention set design into a video animatic. These renderings were used to communicate the versatility of a set design that featured video and lighting panels at various levels deep, producing a multitude of impactful “looks”, all fully choreographed to a full production of presentations and theatrical cues.
3D Artists worked with event designers at LDJ to build a conceptual animatic of how the Global Sales Convention, using the theme PLAY TO WIN. The concept involved a scale replica football stadium, complete with jumbotron for sales presentation materials, IMAG display of presenters, and logos projected onto fog curtains within the exhibition hall.