Hello Kitty 30th Anniversary Invitation

Rand Burrus, of RANDM, hired ERA404 to design and production manage an invitation for Hello Kitty’s 30th Anniversary Kickoff Party at the Rockefeller Center, in New York.

The resulting pop-up card and accessories won the AGC‘s Showcase Award in 2003.

U.S.S. Target – Holiday Pop-up Store

Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.

“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”

Rand Burrus, President
RANDM

Jeanne Moutoussamy-Ashe

Photographer Jeanne Moutoussamy-Ashe has produced a wide-ranging body of work examining the ramifications of the historical outcomes of slavery, the expressly intimate moments of a family in the face of personal tragedy and a broad engagement of the history of photography.

ERA404 worked with Jeanne to create an online archive of her work, including hundreds of high-resolution photographs and an anthology of content spanning the length of her career. Visitors are invited to explore the world through her lens and even inquire to purchase fine art prints.

In the past, ERA404 has worked with Ms. Ashe on the design and development of ArthurAshe.org and the identity and branding for Arthur Ashe Learning Center.

Pantone Moods

ERA404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to “Pantone Moods,” and hundreds of thousands of status updates were published with Pantone color chips.

Vineyard Ranch Identity

Our clients asked us to conceptualize the new branding for their vineyard and ranch in Northern California. Starting from their name and original brand – which incorporated a mirrored double R – we modernized the typeface and replaced the squarish letters with curvilinear characters evocative of the vines and leaves of their trade.

The result is a unique, playful, and memorable signature that pays homage to their history.

Maize

Luke Simon hired ERA404 to design the logo for Maize, a Farm-to-Table Eatery based in Ida, Michigan. His concept was to create a brand evocative of the old-fashioned values of wholesome food from honest work and a labor of love.

The final design includes an intricate woodcut style design that will be etched into signage and painted on packaging to reinforce this feel.