ERA404 loves work
Hayden Industrial has grown from providing high performance heat exchangers to managing a team of craftsmen and professionals across a dozen work sites. They hired ERA404 to perform strategy, design, and development on a system to manage the activity of their workcenters, employees, projects, and jobs.
The resulting application was designed for touch-screen interfaces with quick access to features, maximum usage of available real estate, and an intuitive, tailored experience for each level of their growing workforce. Advanced reporting options integrate with a number of Hayden’s pre-existing systems to perform seamless operations.
Third Day approached ERA404 about designing the user interface and user experience for their conceptual application, Koomol.
Koomol (from ‘cumulus’) is a single portal that indexes files from all connected virtual storage (Dropbox, Google Drive, iCloud, etc.) and organizes them into one intuitively searchable interface. It solves the problem of trying to locate, organize, protect, and share personal documents that could be spread over a variety of internet services.
The challenge for the interface design was not only the organization of files (and groups of files, called ‘Koomolations’) across multiple cloud-storage services, but also how to indicate what was new, tagged, shared, and changed, each time the user logs in.
The resulting design grew to include two views (a list view, and a Pinboard-style grid view), with a notifications pane, an “explode” view to peek inside groups of files, and a host of searching, sorting, and filtering options to simplify asset maintenance.
The slogan for Matrix Destination is “Imagine All You Can Be,” and the event producers at LDJ Productions began the design for the multi-segmented educational event by imagining everything. One segment was born after a visit to Africa and witnessing the awe-inspiring phenomenon called “murmuration,” where massive flocks of birds fill the skies in a seemingly choreographed dance.
Producer David Steinberg approached ERA404 to animate what would become three synchronized high-definition videos—spanning three giant screens. The animation was accompanied by live orchestral musicians and ran as the backdrop for runway fashion show. The 5+ minute piece was rendered at C2IT in Kansas City and ultimately became one of the highlights of the 3-day event.
Red White and Bubbly’s Adam Goldstein hired ERA404 to design the labels for three new wines: The Hearts of Brooklyn Series. ERA404 previously designed the packaging for Brooklyn Wine Company’s Feliz Label Collection and Sparkling White, Altamira’s Sangiovese, and for Pangea’s Sparkling Natural Spring Water.
Illustration for the new pieces was provided by Ryan Seslow. The designs have been applied to packaging, posters, and billboards around Brooklyn.
BusinessBankruptcies.com noticed a decline in page rank on search engine results pages when Google changed their algorithm to take into consideration responsiveness. They hired ERA404 to redesign and rebuild their bankruptcies tracking database for mobile and tablet devices. At the same time, ERA404 worked with them to refresh the identity of the service, update the strategy to improve user experience and ease-of-use, and reorganize content to better promote their offering.
Their new site, which launched in September 2016, features location-based map listings of local bankruptcy cases, iconography, and infographics to make statistics more digestible.
Five years after our launch of her previous site, journalist, taste-maker, world traveler, hostess, Southerner, Sunday painter, and outdoors lover, Frances Schultz, approached ERA404 about a new strategy to focus on her writings, readings, and paintings.
The new FrancesSchultz.com—designed for mobile and tablet users—promotes her work on social media and helps readers: engage with her through her appearances schedule, social media options, and article comments, peruse a gallery of her oil paintings, and purchase her acclaimed book, The Bee Cottage Story.
Upon completion of the project, we asked Frances if she was pleased with the work.
“You are bound to have a guaranteed place in heaven.”