ERA404 loves work
The slogan for Matrix Destination is “Imagine All You Can Be,” and the event producers at LDJ Productions began the design for the multi-segmented educational event by imagining everything. One segment was born after a visit to Africa and witnessing the awe-inspiring phenomenon called “murmuration,” where massive flocks of birds fill the skies in a seemingly choreographed dance.
Producer David Steinberg approached ERA404 to animate what would become three synchronized high-definition videos—spanning three giant screens. The animation was accompanied by live orchestral musicians and ran as the backdrop for runway fashion show. The 5+ minute piece was rendered at C2IT in Kansas City and ultimately became one of the highlights of the 3-day event.
ERA404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to “Pantone Moods,” and hundreds of thousands of status updates were published with Pantone color chips.
Hearts of Brooklyn
Red White and Bubbly’s Adam Goldstein hired ERA404 to design the labels for three new wines: The Hearts of Brooklyn Series. ERA404 previously designed the packaging for Brooklyn Wine Company’s Feliz Label Collection and Sparkling White, Altamira’s Sangiovese, and for Pangea’s Sparkling Natural Spring Water.
Illustration for the new pieces was provided by Ryan Seslow. The designs have been applied to packaging, posters, and billboards around Brooklyn.
BusinessBankruptcies.com noticed a decline in page rank on search engine results pages when Google changed their algorithm to take into consideration responsiveness. They hired ERA404 to redesign and rebuild their bankruptcies tracking database for mobile and tablet devices. At the same time, ERA404 worked with them to refresh the identity of the service, update the strategy to improve user experience and ease-of-use, and reorganize content to better promote their offering.
Their new site, which launched in September 2016, features location-based map listings of local bankruptcy cases, iconography, and infographics to make statistics more digestible.
Five years after our launch of her previous site, journalist, taste-maker, world traveler, hostess, Southerner, Sunday painter, and outdoors lover, Frances Schultz, approached ERA404 about a new strategy to focus on her writings, readings, and paintings.
The new FrancesSchultz.com—designed for mobile and tablet users—promotes her work on social media and helps readers: engage with her through her appearances schedule, social media options, and article comments, peruse a gallery of her oil paintings, and purchase her acclaimed book, The Bee Cottage Story.
Upon completion of the project, we asked Frances if she was pleased with the work.
“You are bound to have a guaranteed place in heaven.”
Ron Voller of LDJ Productions hired ERA404 to illustrate booths for Devachan Salon’s traveling sales booth for trade shows. Conceptual sketches quickly visualize multiple ideas for clients without spending excess cost and time on to-scale CAD renderings or 3D modeling. Typically, upon the client’s approval of a direction, ERA404 will then create architectural renderings of the selected pieces.