ERA404 loves work
3D Artists worked with event designers at LDJ to build a conceptual animatic of how the Global Sales Convention, using the theme PLAY TO WIN. The concept involved a scale replica football stadium, complete with jumbotron for sales presentation materials, IMAG display of presenters, and logos projected onto fog curtains within the exhibition hall.
ERA404 was hired to redesign the blog site for John Hodgman, author of Areas of My Expertise and More Information Than You Require. The site features over 500 original blog postings, 12,000 comments, information about his books and appearances, images, cartoons, and quotes from the books.
The blog was designed to have dynamic themes based on the author’s book covers.
ERA404 designed the site for The Arthur Ashe Foundation (www.arthurashe.org) and the web site for AALC president, Jeanne Moutoussamy-Ashe‘s photography site (www.jeannemoutoussamy-ashe.com), so with the foundation of the new learning center, Mrs. Moutoussamy-Ashe again turned to ERA404 to design the logo for the new charity.
Brooklyn Entrepreneur, Adam Goldstein, hired ERA404 to design and develop the identity system and online presence and marketing campaign for his Brooklyn wine shop, My Brooklyn Wine (www.mybrooklynwine.com). The store features a catalog of 100+ wines and accessories available for purchase online, newsletters, tasting notes, image galleries and a host of other resources for wine aficionados.
The co-owner of Hi-Tech Companies, Brian Mack, approached ERA404 about his idea for a portal for HD enthusiasts.The final result was implemented into a Design Standards Manual (DSM) and outfitted for further usage on the Web. Upon completion of the identity, the founders of HDTV Central commissioned ERA404 to continue development of the portal.
The initial launch included localized television programming when users enter their zip codes, rapidly growing forums, news culled from dozens of different sources and feeds, and a fully operational shopping cart for the purchase of HDTV systems and accessories.
“I’ve been very pleased with the work ERA404 has done for us. They’ve helped us align our corporate identity ubiquitously through all our materials.”
IT Services Manager
Author Charles Bock, hired ERA404 to design and develop the web site for his first book, Beautiful Children. The site features seven sections named after the main characters in his novel, that give way to music, videos, artwork, links, blurbs, reviews, message boards, guestbooks, forums, chats and a host of other information about the book and author.
After launching the site, ERA404 created a promotional site (www.slinkyfoxvideo.com) and video—a supposed interview between a teenage runaway and an adult film director—and surreptitiously disseminated it among the web. The video grew virally, reaching thousands of new readers, taking down the site twice and helping the author remain on The New York Times Bestseller list. The video was picked up on Adrants and Gawker leading Hamilton Nolan to call it “truly forward-thinking strategic marketing.”
“Truly forward-thinking strategic marketing.”