Author Charles Bock, hired ERA404 to design and develop the web site for his first book, Beautiful Children. The site features seven sections named after the main characters in his novel, that give way to music, videos, artwork, links, blurbs, reviews, message boards, guestbooks, forums, chats and a host of other information about the book and author.
After launching the site, ERA404 created a promotional site (www.slinkyfoxvideo.com) and video—a supposed interview between a teenage runaway and an adult film director—and surreptitiously disseminated it among the web. The video grew virally, reaching thousands of new readers, taking down the site twice and helping the author remain on The New York Times Bestseller list. The video was picked up on Adrants and Gawker leading Hamilton Nolan to call it “truly forward-thinking strategic marketing.”
“Truly forward-thinking strategic marketing.”