Little Brown and Company hired era404 to create the web site, book trailer and concept giveaways for the much-anticipated release of Emma Donoghue’s ROOM. The story is told from the viewpoint of a 5-year-old boy who has spent his life in a captivity with his mother. What better way to illustrate the childlike fantasy world and creativity of ROOM than by creating a paper, crayon and tape representation of the room itself.
The site features 3D animation, a child’s narration, videos, audio clips and a wealth of information for fans of the author and the book. ERA404 also created a one-minute viral video and crayons as hand-outs to unify the campaign and enhance reader recognition of the book cover.
“I couldn’t have asked for a smoother and more enjoyable process in having a site conceptualized, planned, and executed. In our first project with era404, the website received praise from all corners, and embodied everything we set out to do. I look forward to more sites with the studio!”
Amanda Tobier, Marketing Manager
Little, Brown at Hachette Book Group USA