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Search Results for: identity

Global Investment Research Illustrations

ERA404 worked with a prominent NYC-based Investment Company and Creative Director, William Imboden, to create a 60-page, leather-bound book to document the culmination of a year’s worth of global investment research. The book featured 35 charts, 12 original illustrations (including a three-spread, full-color rendering of Tom Sawyer on the Mississippi), laser-etched cherry wood medallions and tons of research information and photography.Read More

My Brooklyn Wine

Brooklyn Entrepreneur, Adam Goldstein, hired ERA404 to design and develop the identity system and  online presence and marketing campaign for his Brooklyn wine shop, My Brooklyn Wine (  The store features a catalog of 100+ wines and accessories available for purchase online, newsletters, tasting notes, image galleries and a host of other resources for wine aficionados.


By admin404


ERA404 provides quality design, development, and strategy services. We strive to be the conduits for your vision. Our only business is customer satisfaction.Read More

HDTV Central

The co-owner of Hi-Tech Companies, Brian Mack, approached ERA404 about his idea for a portal for HD enthusiasts.The final result was implemented into a Design Standards Manual (DSM) and outfitted for further usage on the Web. Upon completion of the identity, the founders of HDTV Central commissioned ERA404 to continue development of the portal.

The initial launch included localized television programming when users enter their zip codes, rapidly growing forums, news culled from dozens of different sources and feeds, and a fully operational shopping cart for the purchase of HDTV systems and accessories.

“I’ve been very pleased with the work ERA404 has done for us. They’ve helped us align our corporate identity ubiquitously through all our materials.”

IT Services Manager
Hi-Tech Companies


By admin404

Executive Team

Don Citarella

Creative Director

As an entrepreneur, Don Citarella has founded multiple successful businesses, and has been the driving vision behind numerous profitable products designed to make the client’s life easier such as Bulc Club, Lyrek CEMS, Musikal Chairs, and MediaPASS (Project Asset Sharing System). As a highly-awarded creative, he is a trusted source for both industry-specific publications like Communication Arts and mainstream media outlets like The New York Times.

He is currently the President and Creative Director of New York City-based, multi-disciplinary studio, ERA404 Creative Group, Inc., as well as the President of Bulc Club, a free social network geared toward blocking spam, protecting privacy, and helping Members achieve Inbox Zero. He oversees a network of 40+ designers, developers and artisans who cater to Fortune 1000 companies seeking a change from the factory-style design of large agencies.

In these roles he serves as the face of his companies, as well as the creative mind behind campaigns for clients such as NBC, Herb Ritts FoundationTarget, Big Beach, MoMA, Hello Kitty, Pantone, ASUS and Broadway Video. With a business degree in Visual Communication and a focus on user experience, typography and color theory, Don directs all aspects of ERA404’s print, identity, environmental and new media design.

In the last decade, Don has been recognized by numerous design organizations, including receiving the “Addy Award” Citation of Excellence, the AGC Showcase Award, Golden Web Award and DesignInteract “Site of the Week”. He has been featured in numerous publications, including Communication Arts’ “Insights” column, HOW Magazine’s “Behind the Design” column, The New York Times, The Wall Street Journal, AdRants, Gawker,, and was a guest lecturer at The School of Visual Arts.

You can follow Don personally on his blog, [d]online, and download his fonts on MyFonts.

Mike Citarella

Technical Director

Mike Citarella began his design career working for an industrial engineering firm, rendering 3D conceptual models of proposed high-tolerance plastics molding devices. As graphic designer, he was quickly put in charge of product literature, trade ads, and trade show/event design and production.

His experiences in academia at Western Michigan University earned Mike a Bachelor of Science in Broadcact/Cable Production under the direction of Dr. Nancy Cornwall and secondary marks for Marketing and Graphic Design.

In New York City, Mike studied broadcast design working as a junior 3D artist/animator at several high-end post/design facilities, honing his craft and broadening his range of disciplines to include show packaging, commercial and corporate/mainstream promo design.

As Technical Director of ERA404, he is given a forum to fuse formal training with skills he acquired at established firms, thus equipping Mike for his role chairing ERA404’s 3D, motion and development network.

Mike is also an amateur illustrator, digital photographer and karaoke junkie.


By admin404

Our Mission

Our mission is to provide quality design, development, and marketing services. We strive to be the conduits for your vision. Our only business is customer satisfaction.
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