A Decade of Lessons in Small Business Management
October 7, 2012 - Information Resources
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read More
23 Tips for Optimizing a Blog’s Google Sitelinks
June 27, 2012 - Information Resources
What are Sitelinks?
The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Indexing is the process by which search providers scan websites to extract the information that may be potentially searched by users to properly organize each site among relevent results. Google’s indexer analyzes the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re searching.Read More