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StaffList WordPress Plugin
July 23, 2013 - News Articles
If you’re unfamiliar with WordPress, it’s a powerful, extensible blogging architecture that’s quickly spawned a massive contributor base for plugins. ERA404 developed ImageMeta, in 2012, a comprehensive tool for refining and grooming all linked and embedded imagery in your WordPress blog or website, for improved SEO and ultimately more precise/favored search engine ranking.Read More
Above the Fold
February 18, 2013 - Information Resources
When creating mechanicals for website strategy, or Strategic UI/UX, we often make recommendations for content that should be visible above the fold. In the context of Web search/usage, the term above the fold refers to the part of the web page a user can see without having to scroll down or use the scroll bar within their web browser. In general, this space is at the top of a Web page, and is considered prime real estate for visibility and getting information seen most efficiently. The term, itself, is derived from the web’s ephemeral predecessor, the newspaper, in which the most poignant stories—the ones that would be more likely to sell that particular newspaper over competing papers—were those that were above the crease on Broadsheet or Berliner sized papers. Web strategists use the term above the scroll interchangeably with above the fold.Read More
A Guide to ERA404’s Acronyms
December 11, 2010 - Information Resources
Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.Read More
