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By admin404

StaffList WordPress Plugin

July 23, 2013 - News Articles

If you’re unfamiliar with WordPress, it’s a powerful, extensible blogging architecture that’s quickly spawned a massive contributor base for plugins. ERA404 developed ImageMeta, in 2012, a comprehensive tool for refining and grooming all linked and embedded imagery in your WordPress blog or website, for improved SEO and ultimately more precise/favored search engine ranking.Read More

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Information Resources


By admin404

Above the Fold

February 18, 2013 - Information Resources

When creating mechanicals for website strategy, or Strategic UI/UX, we often make recommendations for content that should be visible above the fold. In the context of Web search/usage, the term above the fold refers to the part of the web page a user can see without having to scroll down or use the scroll bar within their web browser. In general, this space is at the top of a Web page, and is considered prime real estate for visibility and getting information seen most efficiently. The term, itself, is derived from the web’s ephemeral predecessor, the newspaper, in which the most poignant stories—the ones that would be more likely to sell that particular newspaper over competing papers—were those that were above the crease on Broadsheet or Berliner sized papers. Web strategists use the term above the scroll interchangeably with above the fold.Read More

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Information Resources


By admin404

A Guide to ERA404’s Acronyms

December 11, 2010 - Information Resources

Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.Read More

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