LDJ Productions hired ERA404 to help conceptualize the exhibit for their product launch: INOA – Innovation No Ammonia.The event, held at Cedar Lake in Manhattan, NYC, helped teach salon owners about their new brand. The production design included an interactive floor for revealing presentation materials, a wrap around video wall, and full conceptual renders of a salon that will feature the new product line.
Following the creation of First Funds‘ identity and stationery system, ERA404 continued this campaign through the launch of a new web site and customer portal for their clients, printed/collateral literature and tradeshow booth concepting.
Designer/animator Miguel Oldenburg (CreativeGroup.tv) worked with ERA404 3D artists to produce the hero logo animation for “Brownstown” animations to appear on the Jumbotron screens at the Cleveland Browns’ Stadium. The animation features prominent buildings and architecture from Cleveland’s skyline pushing past the camera to resolve into the rich, gloss program logo.
Marketing Director, Cher Chronis, of ASUS USA, contacted ERA404 to concept, design, CAD, develop, production manage and execute a 300 sq. ft. retail space in RCS Experience, a New York City Electronics Store.
Members of the ERA404 network were hand-selected to create CAD renderings and 3D models and animations of creative concepts to be selected for the retail space. Upon sign-off, the network contracted carpenters, flooring experts, electricians, technologists, lighters and furniture/fixture manufacturers to bring the concept to life.
The portfolio pieces show a natural progression through the concepting, CAD/3D and production processes.
ASUS also hired ERA404 to produce video animations for the flat-screen TV matrix on-site, signage, print/web advertisements and has talked with ERA404 about producing the ASUS USA web site and customer portal.