Marketing Director, Cher Chronis, of ASUS USA, contacted ERA404 to concept, design, CAD, develop, production manage and execute a 300 sq. ft. retail space in RCS Experience, a New York City Electronics Store.
Members of the ERA404 network were hand-selected to create CAD renderings and 3D models and animations of creative concepts to be selected for the retail space. Upon sign-off, the network contracted carpenters, flooring experts, electricians, technologists, lighters and furniture/fixture manufacturers to bring the concept to life.
The portfolio pieces show a natural progression through the concepting, CAD/3D and production processes.
ASUS also hired ERA404 to produce video animations for the flat-screen TV matrix on-site, signage, print/web advertisements and has talked with ERA404 about producing the ASUS USA web site and customer portal.