February 12, 2013 - Information Resources
Every year, long before the ice thaws and the ground softens, my father takes a cup of coffee out to the farthest corner of the yard and studies a medium-sized rectangle of roped off terrain that will become his garden. The footage is limited, living in a modest suburb in Michigan, but in his mind, the objectives are organized into columns and rows.
- Anxiety: What environmental factors should be concern me?
- Trust: Will I get out what I put in?
- Expectations: What level of commitment should I prepare for, in terms of budget? Labor? Upkeep?
- Comfort: What is a realistic yield for an endeavor of this size?
When breaking ground on any mission that will require his time, energy, and resources, my father knows that thorough, comprehensive planning, coupled with a solid foundation, will make all the difference in the success of his venture.Read More
October 23, 2012 - Information Resources
For our friends and fellow designers who would rather not have to perpetually clear browser cache while fine-tuning CSS, Actionscript, ads or procedural images, you might want to have a look at the following apache/.htaccess directive:
<filesMatch "\.(html|htm|js|css)$"> FileETag None <ifModule mod_headers.c> Header unset ETag Header set Cache-Control "max-age=0, no-cache, no-store, must-revalidate" Header set Pragma "no-cache" Header set Expires "Wed, 11 Jan 1984 05:00:00 GMT" </ifModule> </filesMatch>
This little trick, courtesy of AskApache, here:
October 15, 2012 - Information Resources
WordPress siteholders that are using a Twitter widget that requires blogger.js, might want to consider the following link:
Version 1 of the API is now deprecated. This document may describe an outdated version of the API. Please move to Version 1.1 of the API as soon as possible.
This script used to return a JSON object of recent tweets on a user timeline.
A quick fix would be to find the line in your widget (typically a PHP file) that makes a browser request to this URL and update it accordingly to the new API (v1.1).
For example, if your Twitter username is “era404” you would find:
And replace it with:
The callback may be named something different, depending on the plugin in use, however this is how the function is called when using blogger.js.
October 7, 2012 - Information Resources
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read More
August 20, 2012 - Information Resources
Social engagement, rather than search engine trickery, yields top Google results.
We all know about Google’s algorithm, Panda. Launched around February of 2011, its artificial intelligence enforced the best practices guidelines Google had long provided to those seeking to optimize their websites. Their new algorithm, Penguin, created much stronger methods of preventing websites from tricking search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience. What does this mean? Stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google’s algorithms too.
But the Panda and Penguin messages go deeper. A brand’s website isn’t the only place on the Web it needs to maintain a strong presence. Search engines are placing an increasing importance on how social media services influence their ranking of brand web sites.
SEO Isn’t What You Think It Is (Fast Company)
Illustration by Ricardo Tercio
June 27, 2012 - Information Resources
What are Sitelinks?
The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Indexing is the process by which search providers scan websites to extract the information that may be potentially searched by users to properly organize each site among relevent results. Google’s indexer analyzes the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re searching.Read More