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Press Releases



Press Releases


By admin404

LookUp, ERA404’s New Project Tracking Tool, is Made Available

May 5, 2006 - Press Releases

Project Tracking Made Easier for Post Shops, Using LookUp

Project tracking on Flame*/Smoke* devices can become quite involved and cumbersome.
Multiple operators, long-term projects, and disconnects between crews sometimes make tracking, archiving, deleting, even wiring, a time-consuming task.

That’s why ERA404 Creative Group worked with operators to develop the LookUp Tool, an automated approach to tracking projects giving all LAN users with access one-click retrieval of all device statistics/status, projects lists and project management assignments (archive, delete, wire).

How It Works

By using a standard web server’s inherent sockets connectivity, batch-performing the IRIX “vstat” command, and storing system values to a database, LookUp is accessed in a web browser and makes project tracking a breeze. Any workstation with access to LookUp can schedule a regular task to update the LookUp database, so users will have the most current records when they arrive to work in the morning. Alternately, a server-side CRON can be scheduled for hourly updates to the system database.


From LookUp’s Summary (home) page, listed for each device is:

  • Device Name
  • Framestore Total Storage (MB)
  • Framestore Used Storage (MB)
  • Framestore Usage Percent
  • Hard Drive Usage Percent
  • License Expiration

Devices nearing their capacity are shown in red, to draw attention to potential system warnings or faults. License Expiration is also clickable to view license detail and is also shown in red when renewal is required.


Choosing a device from the navigation gives users a project-by-project breakdown of device activity, including frame usage, and management assignments. From a dropdown, users can mark a project for archival, deletion, and wire (to adjacent device). Free-text fields are given for each project, so that scheduling personnel and other users may enter comments about the project for other users to review. These assignments are stored along-side the projects and can be updated as often as necessary for up-to-date system-wide notification.


Technicians responsible for performing archives, deletes and wire transfers are given a To-Do “worksheet” as a guide for routine system maintenance. As projects are given management assignments, these specifications are automatically added to a printable To-Do list with checkboxes for on-site recording of task completion. Then, as projects are wired or deleted, the LookUp finds this activity and updates the database during the next scheduled update.


Because LookUp is installed on an existing intranet (or internet), access permissions can be administrated using standard network procedures. htaccess can govern LookUp scripts for one-touch access to intranet users, while requiring authentication from external internet requests. This framework gives your IT manager complete control over your devices’ project security.

Make the tedium of project tracking a thing of the past, by buying your license of the ERA404 Creative Group LookUp Tool. For more information, please contact:

Mike Citarella
Product Sales

System Requirements:

  • OS: Existing
  • Web Server: Apache or other existing
  • Database: MySQL
  • Processor Language: PHP 4.0+

* Autodesk Flame, Inferno, and Smoke are either registered trademarks
or trademarks of Autodesk, Inc./Autodesk Canada Co. in the USA and other countries.

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Press Releases


By admin404

A letter from Mark McKenna

October 13, 2005 - Press Releases

CEO of The Herb Ritts Foundation

To Whom It May Concern:

The craft of web design may be relatively young but its importance can no longer be overlooked. Over the last few years we interviewed many designers and realized how difficult it was finding someone who not only understood the clean simple style of Herb Ritts’ work, but could offer the technical skills we required. ERA404 immediately understood what we needed and was capable of taking us to the next level with our web presence. Don Citarella‘s (ERA404 Creative Director) ability to design a site that had Herb’s aesthetic sense was apparent right from the beginning. He also understood that as a private Foundation we needed a site that was easy to navigate and as informative as possible.Read More

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Press Releases


By admin404

Viral Marketing Disguised As Irrelevant Content

September 6, 2005 - Press Releases

Communication Arts/Design Interact Insights Column. Interview of Don Citarella

Don Citarella, a graphic and Web designer at ERA404 Creative Group, Inc. is among a handful of people in this industry who entered the field determinedly. A passion for identity design and branding was nurtured in college, by a couple of professors from Herman Miller’s design team who never settled for “good enough.”Read More

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Press Releases


By admin404

The Herb Ritts Foundation Redesigns

July 15, 2005 - Press Releases

This month, The Herb Ritts Foundation redesigned to better promote their main two objectives: to continue Mr. Ritts’ longstanding support of HIV/AIDS research, and to support his great passion for photography and other forms of art.

Erik Asla, Ritts’ former photo assistant and creative consultant to The Herb Ritts Foundation, knew launching a site of this capacity would be a major undertaking. “The challenge was in finding a design/development firm that properly understood our vision as far as imagery, content and design was concerned,” said Asla. “I find too many web sites reflect the tools of the web designer rather than concentrate on the message and content of the web site owner.” It was important to find a firm with this understanding before beginning the redesign. “ERA404 got in touch with me and, as we discussed web design, we found each other to be on the same wavelength.”Read More

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Press Releases


By admin404

Communication Arts / Design Interact Site of the Week: Heartbeat Software

April 4, 2005 - Press Releases

Week of April 4: HeartbeatSoftware

This division of HeartbeatDigital creates custom software solutions for clients in healthcare and financial services.

This site has a laid back presence and it’s also a classic example of simple, elegant design structure. It’s a standout example of a strong, well-defined, information-focused site; it’s also organized, informative and logical with a design that supports the goal of getting facts to the end-user.Read More

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Press Releases


By admin404

Heartbeat Digital Contracts ERA404 for Web and New Media Design

February 14, 2005 - Press Releases

NEW YORK CITY — Since May 2004, New York City-based Heartbeat Digital has contracted ERA404 Creative Group for Web and New Media Design on a variety of projects.

ERA404 Creative Group (, a team of designers, developers and artisans, has been offering on- and off-site work to their nationwide client-base since 2001.Read More

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