Herb Ritts at Home
April 12, 2020 - Press Releases
Herb Ritts Foundation (@HerbRitts), together with ERA404 Creative Group (@ERA404), just launched their #HerbRittsAtHome campaign on Instagram, asking followers to recreate one of Herb’s iconic photos while sheltering at home during the Corona Virus pandemic. The campaign encourages fans to match the composition of one of their favorite photos with objects, props, and outfits found inside the home.Read More
The Herb Ritts Foundation Launches New Website
November 6, 2015 - Press Releases
Los Angeles—HERBRITTS.com features the largest collection of the late photographer’s work online, while offering the opportunity to explore every aspect of his career.
Dozens of editorial examples, advertising tear sheets, book spreads, and museum installation photos mixed together demonstrate how Ritts’ work embedded itself into popular culture.
In addition to producing portraits and editorial fashion for Vogue, Vanity Fair, Interview and Rolling Stone, Ritts also created successful advertising campaigns for Calvin Klein, Chanel, Donna Karan, Gap, Gianfranco Ferré, Gianni Versace, Giorgio Armani, Levi’s, Pirelli, Polo Ralph Lauren, and Valentino among others.
The site features an interactive timeline of Herb Ritts’ life. For the first time, visitors are able to see examples of Ritts’ directing work including award-winning music videos and commercials. Further insight is offered into the Foundation’s history and mission: to advance the art of photography and support HIV/AIDS causes in a manner that reflects the spirit and values exemplified by Herb Ritts during his lifetime.
Designed and developed by ERA404 Creative Group, the site allows visitors to conduct advanced searches through Ritts’ vast archives and follow the Foundations social media presence.
Herb Ritts’ iconic images have been exhibited in museums worldwide, including hugely popular exhibitions at The Museum of Fine Arts, Boston and The J. Paul Getty Museum in Los Angeles.
- Visit: HerbRitts.com
- ERA404 Portfolio: Herb Ritts Foundation
- ERA404 Work: Digital
Beautiful Children Susceptible to Viral Marketing
April 30, 2008 - Press Releases
ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants
“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”
Hamilton Nolan, Gawker
“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”
Steve Hall, AdRants
The Herb Ritts Foundation Redesigns herbritts.com
July 15, 2005 - Press Releases
This month, The Herb Ritts Foundation redesigned herbritts.com to better promote their main two objectives: to continue Mr. Ritts’ longstanding support of HIV/AIDS research, and to support his great passion for photography and other forms of art.
Erik Asla, Ritts’ former photo assistant and creative consultant to The Herb Ritts Foundation, knew launching a site of this capacity would be a major undertaking. “The challenge was in finding a design/development firm that properly understood our vision as far as imagery, content and design was concerned,” said Asla. “I find too many web sites reflect the tools of the web designer rather than concentrate on the message and content of the web site owner.” It was important to find a firm with this understanding before beginning the redesign. “ERA404 got in touch with me and, as we discussed web design, we found each other to be on the same wavelength.”Read More