Beautiful Children Susceptible to Viral Marketing

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

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Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video

The Australian Trade Commission Hires ERA404 to help Promote Designers Down Under

ERA404 produces Australian Designer Collections Lookbook for Australia Week Fashion Event in New York

NEW YORK — G’Day USA is a major promotional campaign undertaken in the US, to celebrate Australian commerce, industry, culture and history and highlighting Australia’s vitality as a place to visit and do business in the 21st Century. G’Day Australia showcases all things Australian from food and wine, film, arts, lifestyle, trade and investment to indigenous culture and tourism. Promotions were carried out in Los Angeles and New York.Read More

Tags | aelkemi, austrade, australian designers collection, australian trade commission, bird textile, booklet, bora, citarella, david howard, design, don citarella, era404, fashion, fashion assassin, flamingo sands, gail sorronda, jets, jo legrew, kirrily johnston, lookbook, niki flynn, obus, prashanti kanagasabai, print, ruth tarvydas, timothy neate, toni maticevski, vivian chan shaw