August 12, 2021 - Information Resources
What every prospective online homeowner should consider before breaking ground
When we’re approached about beginning a new Web presence, ecommerce system, or mobile or web application (referred to simply as “site” below), ERA404 likes to pose 10 questions to our clients. This not only stirs up ideas to begin the process, it also allows all parties to fully explore what the process of Web development entails.
1. What are three words you would use to describe your business in terms of focus, pace, and culture?
Oftentimes, the description of your business is identical to your site. If your business focus is technology, customer relations, politics or health, your site should have a similar feel. Is your pace is dynamic and fast-moving (like an online service or new product) or conservative and rock-solid (like a bank or a law firm)? Your business’s culture (fun, friendly, approachable, professional, formal, methodical, meticulous) should also be represented in your site’s design.
2. What are the general purposes for your site?
Your site should have a primary and secondary purpose (and sometimes even a tertiary one). Purposes could be to increase sales and awareness, to assist in distribution of products or services, informational, educational, eCommerce, subscription-based marketing, customer feedback, ISO or employee intranet, employment postings, product support, entertainment or forums.
3. Will this site be part of an existing marketing strategy?
Does your business already have a marketing strategy in place with previous printed collateral material, sites, or advertising campaigns? If it does, please send samples of these pieces to assist in ensuring the site works within the framework of your existing strategy. If it doesn’t, or if you’d like to deviate from your existing strategy, can you provide a description and/or examples of concepting for a new strategy? Would you be interested in working with ERA404 to develop this new cross-media campaign?
[ ] Yes, this site is part of an existing strategy.
[ ] No, this site varies from our existing strategy.
[ ] We currently do not have a strategy.
[ ] We’re developing a strategy in-house and will provide samples and a description.
[ ] We’re interested in working with ERA404 to develop a cross-media strategy.
4. What reactions (calls-to-action) are you hoping to achieve with this new Web site?
While this question hinges on #2 (general purpose), it’s important to outline your customer’s reaction to determine if the site is successful. If the site is information-based, this can be monitored with statistics. Other reactions could be: customer contact, online sales, forum/chat participation, increased customer retention, decreased phone, fax or email support calls, growth of marketing opportunities (mailing lists, newsletters, event participation, and RSVPs), etc.
5. How do you plan on maintaining your site?
ERA404 provides a number of maintenance opportunities including an online content management system (CMS), maintenance contracts, on-site training, or off-site tutorials for manual site updates. If you plan on updating your site at regular intervals, which opportunities interest you?
6. The Competition
Providing ERA404 with links to competition sites enables us to gauge what your competition is doing, how they’ve been successful, how they’ve failed, and what makes your business different. Please list some links to competitor sites.
b. How are you different from competition?
If you have direct competition, please list why your business is different and what you do that makes your business unique.
7. Which existing site designs appeal to you?
Existing site designs do not have to be competition, nor do they have to even be in the same industry. List some sites that you feel satisfy your general purpose and embrace your company’s focus, pace, and culture.
8. Aside from your calls-to-action, what are your short-term and long-term goals for this site?
Do you expect this site to grow, to have new sections, to have new features? Will this site work in tandem with other sites that your business may have? Do you expect changes in offerings, strategy or functionality?
While ERA404 designs all sites to be flexible, we believe pre-planning and preparation can assist in ensuring your site is cost effective and successful at attaining short- and long-term goals.
9. What additional materials do you have to assist us in providing you with an estimate and timeline?
Before beginning design and development, ERA404 provides site mechanicals (wireframes) and information architectures (IAs) to describe site layout, pages and functionality. Do these materials already exist? Can you provide us with sample page content, photography, identity pieces, and artwork? What is your estimated budget and site launch target?
[ ] Mechanicals
[ ] Information Architecture
[ ] Design Storyboards (GUIs)
[ ] Digital Content
[ ] Digital Identity
[ ] Artwork/Photography*
[ ] Budget: _________________
[ ] Launch Target: ____________
[ ] Copywriter*
[ ] Other: __________________
* If you do not currently have a copywriter, artist, or photographer, would you be interested in working with ERA404 to provide these services?
10. What are your expectations to deem this site a success?
For More Questions or Information
Contact ERA404 for more questions to get you going or for design and development estimates by clicking here.
Click the link below to download our “10 Questions” survey. The file is a PDF, so you must have Adobe Acrobat Reader installed to view it. You’re also able to fill-out the form using Acrobat by simply clicking a form blank and entering text or clicking checkboxes. When finished, email or fax the completed questionnaire to ERA404 or print it for your records.
Download the PDF: ERA404_10_Questions
April 4, 2021 - News Articles
This year, ERA404 celebrates 20 years! We started by moonlighting as freelancers in New York City on April 21, 2001, and have grown over the last 20 years to provide print, identity, motion, and environmental design, digital design and development, and strategy services to over 480 clients. With a fulltime staff of two and 50 contractual designers, developers, and artisans, ERA404 has helped hundreds of companies and individuals grow their brands, businesses, and visions. We owe all our success over the past two decades to the clients that entrusted us with their projects, the family and friends that supported us throughout the years, and our creative network, without whom ERA404 wouldn’t exist.
It’s been a fun, challenging, and exciting ride over the past 20 years and we’re looking forward to the next 20, continuing to help make the world a more understandable, functional, and beautiful place.
January 1, 2020 - Information Resources
Dear Hosting Customer,
ERA404 began offering hosting solutions in 2003 to alleviate the technical burden of managing web and email hosting for our design and development clients. Over the last fifteen years, the cost of supporting this offering has slowly and steadily increased. In the past, we were hesitant to pass this on to our hosting customers. Unfortunately, in order for us to continue to provide this value-added service, increasing the product costs has become unavoidable.
Please see the below table of our products and the new annual costs starting January 1, 2020.
|Product Name||Annual Cost||FTP||Databases||Subdomains||Parked||Diskspace||Bandwidth|
* Domain Registration, SSL Certificates, and other 3rd party costs are estimated by the selected vendor, however all tech support is billed at $100/hr.
April 4, 2015 - News Articles
When an article is published in WordPress, it could likely appear across several of the internal templates, besides just the single post page. For example, you may see “Recent Articles” on the home page sidebar or footer, “Related Articles” at the bottom of other posts, and “Search Results” may show excerpts with thumbnails to help readers to quickly find relevant results. These other applications of featured images not only direct readers to the freshest content, but they also notify search indexers of changes to a WordPress sitemap. This boosts the credibility of the site and its author by showing that the site is maintained and current, and offering cross-links to promote relevance.Read More
May 21, 2012 - Press Releases
NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.
The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe® Flash and Apple® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More
January 1, 2011 - Press Releases
Commemorating Their 10-Year Anniversary, ERA404 Gets a New Identity
ERA404 Creative Group, a long-standing creative studio based in New York City, is unveiling the company’s new corporate identity this quarter. ERA404 (formerly era//404) has made the choice to update their 10-year-old mark, its supplemental iconography and palette, even the company name.Read More