Digital Design & Development
Brooklyn Entrepreneur, Adam Goldstein, hired ERA404 to design and develop the identity system and online presence and marketing campaign for his Brooklyn wine shop, My Brooklyn Wine (www.mybrooklynwine.com). The store features a catalog of 100+ wines and accessories available for purchase online, newsletters, tasting notes, image galleries and a host of other resources for wine aficionados.
Author Charles Bock, hired ERA404 to design and develop the web site for his first book, Beautiful Children. The site features seven sections named after the main characters in his novel, that give way to music, videos, artwork, links, blurbs, reviews, message boards, guestbooks, forums, chats and a host of other information about the book and author.
After launching the site, ERA404 created a promotional site (www.slinkyfoxvideo.com) and video—a supposed interview between a teenage runaway and an adult film director—and surreptitiously disseminated it among the web. The video grew virally, reaching thousands of new readers, taking down the site twice and helping the author remain on The New York Times Bestseller list. The video was picked up on Adrants and Gawker leading Hamilton Nolan to call it “truly forward-thinking strategic marketing.”
“Truly forward-thinking strategic marketing.”
The managing partners of Big Beach, Marc Turtletaub, Peter Saraf and Jeb Brody, contacted ERA404 about designing the corporate web presence for their production company, Big Beach. The site features their hero logo animation as an introduction (produced by an independent firm), movies, music, bios and information in a serene, flowing interface reminiscent of their Maui office and namesake, Big Beach. Seagulls soar, waves crash and menu items tumble in this unique and soothing navigation.
“ERA404 has the kind of enormous talent that more than matches their endless enthusiasm. They were able to create something that was coherent, smart, and fun—something we’re proud to have represent us—and they did it quickly and with a love for what they do.”
Jeb Brody, Partner
Little Brown and Company imprint, Reagan Arthur Books, selected ERA404 to design the site for their inaugural release, The Unnamed, by Joshua Ferris. The site features 35 original sound-bytes of mysterious diseases, tracked onto original footage from a Grand Central Terminal security video feed. Fans of Mr. Ferris may also learn about the book, author, and read excerpts, press, praise, watch trailers, listen to audio interviews and follow a host of links by the author.
Jeanne Moutoussamy-Ashe contacted ERA404 to design and develop the interactive portfolio for her Daufuskie Island series of photography as part of the reprint for her photography essay, Daufuskie Island: Photography by Jeanne Moutoussamy-Ashe. The site features over 100 images from the book with captions and information about book signings and gallery openings.
For the next release, her portfolio, jeannemoutoussamy-ashe.com, will also include her Landscapes, Cityscapes, Interiors and Early Works. In the past, ERA404 has worked with Ms. Ashe on the design and development of ArthurAshe.org.
ERA404, who has worked with author, Jonathan Safran Foer, on The Project Museum (his personal site) and Who is Augustine? (the exploratory site for Everything is Illuminated) just launched the site for Foer’s much anticipated third book, Eating Animals (Little, Brown and Company, 11/2009). This book, though focused on the same audiences as his fiction, departs from his traditional work in that it is an exploration on his paternal concerns for meat consumption. Watch the trailer, learn about the book and author and interact in the Eating Animals forums.
Be careful, though. He has already converted Natalie Portman. You could be next…
“Working with ERA404 has been not only productive, but pleasurable. They’re hugely imaginative, technical wizards. But more than that, they’re some of the nicest, most responsive people around.”
Jonathan Safran Foer