Event Producers David Steinberg and Laurie DeJong approached artists at ERA404 to translate the creative concepting for Yahoo’s 2012 Global Sales Convention set design into a video animatic. These renderings were used to communicate the versatility of a set design that featured video and lighting panels at various levels deep, producing a multitude of impactful “looks”, all fully choreographed to a full production of presentations and theatrical cues.
3D Artists worked with event designers at LDJ to build a conceptual animatic of how the Global Sales Convention, using the theme PLAY TO WIN. The concept involved a scale replica football stadium, complete with jumbotron for sales presentation materials, IMAG display of presenters, and logos projected onto fog curtains within the exhibition hall.
Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.
“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”
Rand Burrus, President
Rand Burrus, of RANDM, approached ERA404 to design Target’s philanthropic event for the Central Park Conservancy, Target Benchmarks Central Park. ERA404 created twenty (20) 8′ x 8′ murals as backdrops for the benches, four (4) 5′ plexi-glass displays and all the event signage, including banners that hung on Central Park lightposts.
LDJ Productions hired ERA404 to help conceptualize the exhibit for their product launch: INOA – Innovation No Ammonia.The event, held at Cedar Lake in Manhattan, NYC, helped teach salon owners about their new brand. The production design included an interactive floor for revealing presentation materials, a wrap around video wall, and full conceptual renders of a salon that will feature the new product line.
Designer/animator Miguel Oldenburg (CreativeGroup.tv) worked with ERA404 3D artists to produce the hero logo animation for “Brownstown” animations to appear on the Jumbotron screens at the Cleveland Browns’ Stadium. The animation features prominent buildings and architecture from Cleveland’s skyline pushing past the camera to resolve into the rich, gloss program logo.
Marketing Director, Cher Chronis, of ASUS USA, contacted era404 to concept, design, CAD, develop, production manage and execute a 300 sq. ft. retail space in RCS Experience, a New York City Electronics Store.
Members of the ERA404 network were hand-selected to create CAD renderings and 3D models and animations of creative concepts to be selected for the retail space. Upon sign-off, the network contracted carpenters, flooring experts, electricians, technologists, lighters and furniture/fixture manufacturers to bring the concept to life.
The portfolio pieces show a natural progression through the concepting, CAD/3D and production processes.
ASUS also hired ERA404 to produce video animations for the flat-screen TV matrix on-site, signage, print/web advertisements and has talked with ERA404 about producing the ASUS USA web site and customer portal.