Portfolio
Australian Designers Collections Lookbook
Prashanti Kanagasabai, Business Development Manager for The Australian Trade Commission (AusTrade) in New York City hired ERA404 to design the booklet to accompany their event, The Australian Designers Collection. The fashion show in January will unveil Australian fashion designers to the United States and is part of the Ford SuperModels of the World event. The wiro-bound booklet features 16 designers with bios and samples of their work and was printed at Hudson Printing in Long Island City.
NBC Universal/Comcast Book
To commemorate the merger of NBC Universal and Comcast, William Bartlett, SVP of Executive Communications for NBC hired ERA404 to design a 54-page book showcasing the companies’ history and milestones leading to the merger.
Global Investment Research Illustrations
era404 worked with a prominent NYC-based Investment Company and Creative Director, William Imboden, to create a 60-page, leather-bound book to document the culmination of a year’s worth of global investment research. The book featured 35 charts, 12 original illustrations (including a three-spread, full-color rendering of Tom Sawyer on the Mississippi), laser-etched cherry wood medallions and tons of research information and photography.
As the book has not yet been produced, an NDA prohibits us from including information about the investment company (you’ll notice the portfolio images have the identity blurred out), however we’ve added this piece to our portfolio and Creative Director, Don Citarella, has included large, high-resolution images in his blog. Our client is excited to move forward with this project in 2008.
Hello Kitty 30th Anniversary Invitation
Rand Burrus, of RANDM, hired ERA404 to design and production manage an invitation for Hello Kitty’s 30th Anniversary Kickoff Party at the Rockefeller Center, in New York.
The resulting pop-up card and accessories won the AGC‘s Showcase Award in 2003.
Brooklyn Wine Company Label Collection
Brooklyner Adam Goldstein, of the Brooklyn Wine Company, hired ERA404 to design the labels for three of his new wines, Feliz Red, Feliz White and Grand Army Meritage. Illustration for the pieces was provided by Brooklyn’s own, Ryan Seslow. The labels have been applied to the first bottling available now exclusively at RedWhiteAndBubbly.com, also designed by era404, as well as T-shirts currently being sold at Brooklyn Industries (www.brooklynindustries.com).
Phoenix Identity System
Rand Burrus is known throughout NYC for his unique and creative vision in designing and producing events. So when he approached ERA404 about an identity for his new company, Phoenix Event Productions, we knew that this image needed to be as impactive as his work.
The final identity was derived from a gothic representation of a phoenix being reborn.
“I am always amazed at what ERA404 creates! The quality of work is excellent. The turnaround on each and every project was amazing.”
Rand Burrus, President
Phoenix Event Productions
Sparkling Wine Labels
The proprietor of Brooklyn Wine Company, Adam Goldstein, hired ERA404 to design his innaugural sparkling wine label for release during the 2010 holiday season. The Brooklyn Sparkling White label features a water color image of Brooklyn’s iconic bridge.
Michelle Rago “Signature Weddings”
Michelle Rago, NYC-based Weddings and Events planner, hired ERA404 to conceptualize a book to showcase her design process for destination weddings. (Signature Weddings – Creating a Day Uniquely Your Own, Gotham Books 2007). The 230-page book was featured in Modern Bride, The Knot and Martha Stewart Weddings, as well as numerous industry publications and television promotions.
Major League Baseball
David Klinkowize, Senior Compositor at CreativeGroup.TV contacted ERA404 about collaborating on the concepting, design and execution of the Major League Baseball packaging for ESPN. The project consisted of heavily art-directed metropolitan imagery, rendered as high-resolution stills for animation and composite in Autodesk Smoke.
The campaign also featured a custom billboard element for projecting tune-in, sponsor logos, and team names. Imagery was also used in a 2-page full color spread in ESPN magazine, to announce the graphic campaign and baseball season.
Global Investment Research Book
era404 worked with a prominent NYC-based Investment Company and Creative Director, William Imboden, to create a 60-page, leather-bound book to document the culmination of a year’s worth of global investment research. The book featured 35 charts, 12 original illustrations (including a three-spread, full-color rendering of Tom Sawyer on the Mississippi), laser-etched cherry wood medallions and tons of research information and photography.
As the book has not yet been produced, an NDA prohibits us from including information about the investment company (you’ll notice the portfolio images have the identity blurred out), however we’ve added this piece to our portfolio and Creative Director, Don Citarella, has included large, high-resolution images in his blog. Our client is excited to move forward with this project in 2008.
U.S.S. Target – Holiday Pop-up Store
Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.
“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”
Rand Burrus, President
RANDM
Irwin Entertainment Stationery System
Upon completion of Irwin Entertainment‘s Hero Logo Animation, ERA404 was asked to design/produce the NYC-based production company’s stationery system.
The design, which was featured in PrintCritic, pushes the envelope of their energetic, bold identity.
RANDM Press Day Invitation
Design for translucent card and envelope for RANDM Press Day 2003.
“I am always amazed at what ERA404 creates! The quality of work is excellent. The turnaround on each and every project was amazing.”
Rand Burrus, President
Target Benchmarks Central Park
Rand Burrus, of RANDM, approached ERA404 to design Target’s philanthropic event for the Central Park Conservancy, Target Benchmarks Central Park. ERA404 created twenty (20) 8′ x 8′ murals as backdrops for the benches, four (4) 5′ plexi-glass displays and all the event signage, including banners that hung on Central Park lightposts.
ERA404 Regular Typeface
era404 is pleased to announce the release of our new typeface, era404 Regular. The font was designed around our new logo and branding campaign, as a response to requests from designers and artisans within our network and our clients. It is now available for download on MyFonts in opentype format (Mac and PC).
About the Typeface
The new typeface complements the shape and strength of the graphic elements incorporated into ERA404′s new identity system. Each of the six disciplinary icons, which can be seen on the rebranding press release page as well as throughout the www.era404.com site, each begin with a circle. This shape, which symbolizes strength, is also meant to imply the genesis of the idea at the center of all work we do. As each icon “grows,” the idea begins to take shape. In all of our disciplines—print, identity, digital, motion and environmental design, as well as development and strategy—the idea remains our central focus toward growing new pieces. This concept is quite literally depicted in our disciplinary icons.
Continuing with this concept, the main logo for ERA404 was also redesigned to be encapsulated in the circle, effectively portraying the studio as an “ideas company.” The typeface was designed as an amalgamation of the rectalinear disciplinary icons and the circular, central focus. This gives ERA404 a nice balance between the rigidity of many condensed sans-serif faces and the graceful arcs traditionally seen in script or serif fonts. Recommended primary usage is for headlines and signage, however it may also work for body copy in some applications.
Licensing and Usage
The font, designed by ERA404 Creative Director, Don Citarella, is free for personal use, however we request that designers inquire about usage licensing for all commercial applications and restrict any sale or resale of the face. For more information on how ERA404 Regular may be implemented into your design work and signage, please contact era404, here.
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