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Strategy

StrategyStrategy

Pantone Moods Pantone Moods - Mood History Pantone Moods - Mood Trends Pantone Moods - Mood Map Pantone Moods - Mood Widget

Pantone Moods

ERA404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to “Pantone Moods,” and hundreds of thousands of status updates were published with Pantone color chips.

Business Bankruptcies BusinessBankruptcies.com - My Account BusinessBankruptcies.com - Splash BusinessBankruptcies.com - Pricing BusinessBankruptcies.com - Search Results

Business Bankruptcies

BusinessBankruptcies.com noticed a decline in page rank on search engine results pages when Google changed their algorithm to take into consideration responsiveness. They hired ERA404 to redesign and rebuild their bankruptcies tracking database for mobile and tablet devices. At the same time, ERA404 worked with them to refresh the identity of the service, update the strategy to improve user experience and ease-of-use, and reorganize content to better promote their offering.

Their new site, which launched in September 2016, features location-based map listings of local bankruptcy cases, iconography, and infographics to make statistics more digestible.

The Herb Ritts Foundation The Herb Ritts Foundation

The Herb Ritts Foundation

HERBRITTS.com features the largest collection of the late photographer’s work online, while offering the opportunity to explore every aspect of his career. Dozens of editorial examples, advertising tear sheets, book spreads, and museum installation photos mixed together demonstrate how Ritts’ work embedded itself into popular culture.

The site also features an interactive timeline of Herb Ritts’ life and visitors are able to see examples of Ritts’ directing work, including award-winning music videos and commercials. Further insight is offered into the Foundation’s history and mission: to advance the art of photography and support HIV/AIDS causes in a manner that reflects the spirit and values exemplified by Herb Ritts during his lifetime.

“ERA404 proved to be the best one-stop design studio. They take the time to understand their client’s needs, insure a strong web presence and provide unparalleled technical support.”

Mark McKenna, CEO
Herb Ritts Foundation

Frances Schultz Frances Schultz

Frances Schultz

Five years after our launch of her previous site, journalist, taste-maker, world traveler, hostess, Southerner, Sunday painter, and outdoors lover, Frances Schultz, approached ERA404 about a new strategy to focus on her writings, readings, and paintings.

The new FrancesSchultz.com—designed for mobile and tablet users—promotes her work on social media and helps readers: engage with her through her appearances schedule, social media options, and article comments, peruse a gallery of her oil paintings, and purchase her acclaimed book, The Bee Cottage Story.

Upon completion of the project, we asked Frances if she was pleased with the work.
Her reply?

“You are bound to have a guaranteed place in heaven.”

Frances

Beth Temple

Beth Temple

After three years, Beth Temple returned to ERA404 to revamp her consultancy site. Following the launch of bethtemple4u.com in the Spring of 2012, user analytics guided the shift in strategy to the areas where her customers most responded: her publications.

With this understanding and the data to support it, ERA404 created a user experience to drive traffic to her posts on LinkedIn and her presentations on SlideShare. The fully responsive one-page site heavily promotes the split calls-to-action of directing users to follow her through social media, and contact her through multiple preferred methods.

“I am a 2x happy client. Great design, great tech. ’nuff said.”

Beth Temple
bethtemple4u.com

I3 Advantage

Summit Imaging has been a leader in endoscopy imaging and patient data management products for 15 years. With their launch of a new product for interventional spine and pain management physicians, they approached ERA404 to create a new umbrella brand for the growing suite of products.

We’re proud to announce the launch of the I3 Advantage product suite, with it’s flagship product, Interventional Spine. Over the next few months, this brand will expand to encompass the award-winning product for endoscopy, I3 Advantage: EndoManager, and continue to unify all upcoming imaging, information, and integration products in different specializations.

We’ve worked with Summit on the strategy of the marketing, design their new identity, stationery system, and interface design, as well as multiple promotional and collateral materials for sales and marketing.