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Nov
2002

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ERA404 is Right On Target

November 23, 2002 - Press Releases

Holiday Boat Producer Commends Design Work

NEW YORK CITY—Following the launch of the Target Corporation’s New York City holiday promotion, the USS Target, nothing but praises could be heard from the boat’s producer and event coordinator, Rand Burrus.

Mr. Burrus, of RANDM is no stranger to working with accounts the size of the USS Target. The list of businesses and people they’ve worked with is almost as impressive as the events they produce: Armani, BCBG, Disney, Gap, General Motors, Nautica, Ralph Lauren and Estee Lauder, just to name a few.

During the launch, however, one business was on his mind. “I was very pleased with ERA404. They put in tremendous effort to understand the concepts and work to achieve customer satisfaction,” said the RANDM principal about the event’s design company.

RANDM asked ERA404 to coordinate all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit. “They were recommended to us by a friend of ours. We hadn’t worked with them in the past.”

Mr. Burrus went on to reflect on the company’s practices. “I was very delighted with the attention to detail. It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…’It looks exactly like the renderings. This is unbelievable!’.”

This was no stretch of the truth, either. The producer was referring to a comment from John Remington, Vice President of Events Marketing of the Target Corporation. Upon entering the tent after viewing the event’s creative, one could feel a sense of déjà vu.

When asked if RANDM intended on working with ERA404 again, the producer’s answer was assuredly clear.

“The quality of work is excellent. The turnaround on each and every project was amazing. Any changes or revisions were always done instantly. The cost is very reasonable and is a great deal considering the quality of work.” Mr. Burrus went on to provide one of the design business’s greatest compliments. “I have already recommended them to many friends and associates and will continue to do so. ERA404 is a great young company to work with.”

About ERA404
Established in August 2000, ERA404 is a New York-based marketing agency which shoulders an impressive list of clients ranging from nonprofit organizations to Fortune-1000 companies nationwide. They have a satellite office in Kalamazoo, Michigan.

For further information, please contact: Don Citarella, ERA404.

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Tags | Armani, BCBG, boat, Disney, Estee Lauder, Gap, General Motors, holiday, Nautica, pop-up store, Ralph Lauren, randm, target, uss target