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Press Releases


By admin404

Bulc Club Eliminates Spam with Social Networking

August 12, 2016 - Press Releases

Free New Service Crowdsources Ratings of Email Senders to Block Unwanted Mail

NEW YORK, Aug. 12 – Crowdsourcing and social networking are everywhere, nowadays. So why not use them to prevent spam?

That’s the exact mission of “Bulc Club” (, created by brothers Don and Mike Citarella of the NYC-based design studio, ERA404.

“We initially built Bulc Club for our friends and family,” said Don Citarella. “After a while, friends of friends started asking if they could have an account, too. We had no idea it would become this popular.”

Bulc Club Forwarders

How Bulc Club Works

According to its web site, Bulc Club relies on forwarders and mail filtering:


When people provide their email address to businesses and online services, it’s likely to be shared or sold to advertisers and third parties. Bulc Club gives its members an unlimited number of forwarders, or email addresses that only forward mail to members’ inboxes. If one of these forwarders receives spam, members can disable it individually and instantly. Their real email addresses are always safe.

Mail Filtering

Before any email is forwarded to member inboxes, it passes through a filter based on Bulc Club’s Member Rating. This rating is crowdsourced from Bulc Club’s social network. If more than half of the recipients tag the senders as spammers, Bulc Club holds the emails instead of forwarding them. Members may decide if they want the held emails to be delivered, otherwise they will automatically be deleted.

“We want our members to do as little work as possible,” Citarella said. “If spam slips through the filter and is forwarded to their inbox, they simply click a button at the top of the email and all future emails are blocked.”

Bulc Club Mail FilteringMore importantly, this increases the Member Rating, which helps block that sender’s emails from reaching every other member. “Social networking for spam prevention makes our data more accurate and more current. It prevents identity theft, computer virus transmission, and preserves member privacy and the security of their personal information. It’s a really cool idea.”

Member Privacy

“We get a lot of questions about the service, but the most common by far is about privacy,” said Mike Citarella. Unlike Gmail, Facebook, and other services, Bulc Club only analyzes email headers (the sender’s email address, originating domain, IP address, mail server location, etc.), and not the email itself.

While Google’s bots may read emails to tailor advertisements to its users, and Facebook has made a business out of selling personal data, Bulc Club has a strict policy against advertisements and privacy invasion. “We hate spam and our members are helping us to eradicate it,” Citarella said. “Their trust is our top priority.”

Is It Really Free?

Yes. Bulc Club is 100% free. “We built this for our friends and we know that the ratings we get from our members are what make it successful,” said Don Citarella. There are no hidden fees or in-app purchases. There are no ads or try-before-you-buy premium options. “We don’t make a cent on Bulc Club. If you like it, keep clicking those block buttons on spam emails and keep telling friends.”

Bulc Club’s web site ( hosts a number of other free features available to the public: search email addresses and domains to see their Member Ratings, create single-use, disposable email addresses (or BulcBurners), and learn tips to help reduce spam, spoofing, and phishing attempts.

To create a free Bulc Club account, visit:

Tags | bulc, bulc club, bulcburner, bulcburners, bulcclub, bulk, bulkmail, burner email, club, crowdsourced, crowdsourcing, disposable email, email address, forwarder, forwarding email, identity theft, mail filtering, phishing, ratings, social networking, spam, spam prevention, spammer, spammers, spoofing



News Articles


By admin404

16 Best Practices to Keep your Inbox, Voicemail and Mailbox Free of Solicitations

August 28, 2007 - News Articles

A few years back, era404 was written up in The Wall Street Journal’s online site,, for an experiment we ran concerning unsolicited email. The experiment was to test if those “Unsubscribe” links actually work. Upon creating a dozen brand new email accounts, we subscribed each to a dozen different online newsletters, contests, subscription services and mailing lists. Then, upon receiving the initial emails from those services, we clicked the “Unsubscribe” link.Read More

Tags | bad registrar, bestbuy, citarella, era404, ethics, frauds, hsbc, opt out, practices, preventative measures, privacy policy,, scams, spam, unsolicited email



Information Resources


By admin404

But I’m Not Spam

June 28, 2005 - Information Resources

Preventative measures can help your emails from becoming false positives

Your contacts are primarily made of people who’ve asked you to contact them or people who would be interested in receiving your emails.

However, some of these contacts may have Spamblocking services that could mis-interpret your emails as Spam. This is far worse than a contact just not receiving an email. If your Internet Protocol (IP) is added to a Spam Sender list because of this, it may stop ALL emails from being received.

Unfortunately, these “false positives” have to exist to allow spam-blocking systems to function. But there are a number of methods you could employ to dramatically lessen your chances of being marked as spam. Please avoid the following when creating emails:

  1. Body of message incorporates a tracking ID number
  2. Body of message contains a large block of hexadecimal code
  3. Body of message contains one or more lines of “YELLING” (i.e., all-caps)
  4. Message includes Microsoft executable program
  5. Message body has at least 70 percent blank lines
  6. Message header indicates message was sent directly from dynamic IP address
  7. Message From field appears to not contain a real name
  8. Message From field ends in numbers
  9. Message header contains numbers mixed in with letters
  10. Message subject includes the term “offer”
  11. Message to: field contains spaces
  12. Message Reply to field is empty
  13. Subject has exclamation mark and question mark
  14. Subject is ALL-CAPS
  15. Message subject starts with an advertising tag
  16. Message From: field contains the term “friend”
  17. Subject contains “As Seen”
  18. Subject starts with dollar amount
  19. Subject contains “Double Your”
  20. Subject contains “For Only”
  21. Subject contains “FREE”
  22. Subject contains “Free Instant”
  23. Message contains excessive images without much text
  24. Message body contains the term “nobody’s perfect”
  25. Message body claims not to be spam


Contact ERA404 for more questions about preventing your mail from looking like spam. Click here.

Tags | false positives, methods, resource, spam, spamblocking, tips, tricks



News Articles


By admin404

Spam FAQ

June 24, 2002 - News Articles

The Wall Street Journal Online (By Stacy Forster)

Is unsolicited commercial e-mail, or spam, illegal?

There is no federal law against spam. Several states, including Washington and California, have strict laws prohibiting certain junk e-mail, and some individuals have won damages under anti-spam laws. Also, big Internet service providers, such as America Online, have sued to stop bulk e-mailers from sending spam through their networks, claiming the spammers are violating the terms of service by essentially stealing the Internet provider’s resources.Read More

Tags | era404, spam, stacy forster, wall street journal, wsj