July 15, 2005 - Press Releases
This month, The Herb Ritts Foundation redesigned herbritts.com to better promote their main two objectives: to continue Mr. Ritts’ longstanding support of HIV/AIDS research, and to support his great passion for photography and other forms of art.
Erik Asla, Ritts’ former photo assistant and creative consultant to The Herb Ritts Foundation, knew launching a site of this capacity would be a major undertaking. “The challenge was in finding a design/development firm that properly understood our vision as far as imagery, content and design was concerned,” said Asla. “I find too many web sites reflect the tools of the web designer rather than concentrate on the message and content of the web site owner.” It was important to find a firm with this understanding before beginning the redesign. “ERA404 got in touch with me and, as we discussed web design, we found each other to be on the same wavelength.”Read More