strategy
Scoping a Project
February 12, 2013 - Information Resources
Every year, long before the ice thaws and the ground softens, my father takes a cup of coffee out to the farthest corner of the yard and studies a medium-sized rectangle of roped off terrain that will become his garden. The footage is limited, living in a modest suburb in Michigan, but in his mind, the objectives are organized into columns and rows.
- Anxiety: What environmental factors should be concern me?
- Trust: Will I get out what I put in?
- Expectations: What level of commitment should I prepare for, in terms of budget? Labor? Upkeep?
- Comfort: What is a realistic yield for an endeavor of this size?
When breaking ground on any mission that will require his time, energy, and resources, my father knows that thorough, comprehensive planning, coupled with a solid foundation, will make all the difference in the success of his venture.Read More
A Decade of Lessons in Small Business Management
October 7, 2012 - Information Resources
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read More
www.era404.com Site Relaunch
May 21, 2012 - Press Releases
NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.
The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe® Flash and Apple® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More
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