October 15, 2012 - Information Resources
WordPress siteholders that are using a Twitter widget that requires blogger.js, might want to consider the following link:
Version 1 of the API is now deprecated. This document may describe an outdated version of the API. Please move to Version 1.1 of the API as soon as possible.
This script used to return a JSON object of recent tweets on a user timeline.
A quick fix would be to find the line in your widget (typically a PHP file) that makes a browser request to this URL and update it accordingly to the new API (v1.1).
For example, if your Twitter username is “era404” you would find:
And replace it with:
The callback may be named something different, depending on the plugin in use, however this is how the function is called when using blogger.js.
October 7, 2012 - Information Resources
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read More
August 20, 2012 - Information Resources
Social engagement, rather than search engine trickery, yields top Google results.
We all know about Google’s algorithm, Panda. Launched around February of 2011, its artificial intelligence enforced the best practices guidelines Google had long provided to those seeking to optimize their websites. Their new algorithm, Penguin, created much stronger methods of preventing websites from tricking search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience. What does this mean? Stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google’s algorithms too.
But the Panda and Penguin messages go deeper. A brand’s website isn’t the only place on the Web it needs to maintain a strong presence. Search engines are placing an increasing importance on how social media services influence their ranking of brand web sites.
SEO Isn’t What You Think It Is (Fast Company)
Illustration by Ricardo Tercio
June 27, 2012 - Information Resources
What are Sitelinks?
The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Indexing is the process by which search providers scan websites to extract the information that may be potentially searched by users to properly organize each site among relevent results. Google’s indexer analyzes the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re searching.Read More
December 11, 2010 - Information Resources
Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.Read More
May 23, 2007 - Information Resources
What every prospective online homeowner should consider before breaking ground
When we’re approached about beginning a new Web presence, ecommerce system, or online application, ERA404 likes to pose 10 questions to our clients. This not only stirs up ideas to begin the process, it also allows all parties to fully explore what the process of Web development entails.
1. What are three words you would use to describe your business in terms of focus, pace and culture?
Oftentimes, the description of your business is identical to your Web site. If your business focus is technology, customer relations, politics or health, your site should have a similar feel. Is your pace is dynamic and fast-moving (like an online service or new product) or conservative and rock-solid (like a bank or a law firm)? Your business’s culture (fun, friendly, approachable, professional, formal, methodical, meticulous) should also be represented in your Web site’s design.
2. What are the general purposes for your Web site?
Your site should have a primary and secondary purpose (and sometimes even a tertiary one). Purposes could be to increase sales and awareness, to assist in distribution of products or services, informational, educational, eCommerce, subscription-based marketing, customer feedback, ISO or employee intranet, employment postings, product support, entertainment or forums.
3. Will this site be part of an existing marketing strategy?
Does your business already have a marketing strategy in place with previous printed collateral material, web sites, or advertising campaigns? If it does, please send samples of these pieces to assist in ensuring the site works within the framework of your existing strategy. If it doesn’t, or if you’d like to deviate from your existing strategy, can you provide a description and/or examples of concepting for a new strategy? Would you be interested in working with ERA404 to develop this new cross-media campaign?
[ ] Yes, this site is part of an existing strategy.
[ ] No, this site varies from our existing strategy.
[ ] We currently do not have a strategy.
[ ] We’re developing a strategy in-house and will provide samples and a description.
[ ] We’re interested in working with ERA404 to develop a cross-media strategy.
4. What reactions (calls-to-action) are you hoping to achieve with this new Web site?
While this question hinges on #2 (general purpose), it’s important to outline your customer’s reaction to determine if the site is successful. If the site is information-based, this can be monitored with statistics. Other reactions could be: customer contact, online sales, forum/chat participation, increased customer retention, decreased phone, fax or email support calls, growth of marketing opportunities (mailing lists, newsletters, event participation and RSVPs), etc.
5. How do you plan on maintaining your site?
ERA404 provides a number of maintenance opportunities including an online content management system (CMS), maintenance contracts and on-site/telephone tutorials for manual site updates. If you plan on updating your site at regular intervals, which opportunities interest you?
6. The Competition
a. Do you have direct competition?
Providing ERA404 with links to competition sites enables us to gauge what your competition is doing, how they’ve been successful, how they’ve failed, and what makes your business different. Please list some links to competitor sites.
b. How are you different from competition?
If you have direct competition, please list why your business is different and what you do that makes your business unique. What do you do that is different from these other businesses?
7. Which existing site designs appeal to you?
Existing site designs do not have to be competition, nor do they have to even be in the same industry. List some sites that you feel satisfy your general purpose and embrace your company’s focus, pace and culture.
8. Aside from your calls-to-action, what are your short-term and long-term goals for this site?
Do you expect this site to grow, to have new sections, to have new features? Will this site work in tandem with other sites that your business may have? Do you expect changes in offerings, strategy or functionality?
While ERA404 designs all sites to be flexible, we believe pre-planning and preparation can assist in ensuring your site is cost effective and successful at attaining short- and long-term goals.
9. What additional materials do you have to assist us in providing you with an estimate and timeline?
Before beginning design and development, ERA404 provides site Mechanicals (wireframes) and Information Architectures (IAs) to describe site layout, pages and functionality. Do these materials already exist? Can you provide us with sample page content, photography, identity pieces and artwork? What is your estimated budget and site launch target?
[ ] Mechanicals
[ ] Information Architecture
[ ] Design Storyboards (GUIs)
[ ] Digital Content
[ ] Digital Identity
[ ] Artwork/Photography*
[ ] Budget: _________________
[ ] Launch Target: __________
[ ] Copywriter*
* If you do not currently have a copywriter or photographer, would you be interested in working with ERA404 to provide these services?
10. What are your expectations to deem this Web site a success?
For More Questions or Information
Contact ERA404 for more questions to get you going or for design and development estimates by clicking here.
Click the link below to download our “10 Questions” survey. The file is a PDF, so you must have Adobe Acrobat Reader installed to view it. You’re also able to fill-out the form using Acrobat by simply clicking a form blank and entering text or clicking checkboxes. When finished, email or fax the completed questionnaire to ERA404 or print it for your records.
Download the PDF: ERA404_10_Questions