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20

Aug
2012

Information Resources

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By admin404

Introducing Penguin

August 20, 2012 - Information Resources

Social engagement, rather than search engine trickery, yields top Google results.

We all know about Google’s algorithm, Panda. Launched around February of 2011, its artificial intelligence enforced the best practices guidelines Google had long provided to those seeking to optimize their websites. Their new algorithm, Penguin, created much stronger methods of preventing websites from tricking search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience. What does this mean? Stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google’s algorithms too.

But the Panda and Penguin messages go deeper. A brand’s website isn’t the only place on the Web it needs to maintain a strong presence. Search engines are placing an increasing importance on how social media services influence their ranking of brand web sites.

Learn more about the importance of Facebook, Twitter, YouTube, Pinterest, LinkedIn and Google Plus in terms of how to maintain or ameliorate your Google Pagerank:

SEO Isn’t What You Think It Is (Fast Company)

Illustration by Ricardo Tercio

Tags | algorithm, brand, facebook, fast company, google, google plus, linkedin, optimize, pagerank, panda, penguin, pinterest, rank, ranking, search engine, seo, twitter, youtube

01

Jan
2011

Press Releases

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By admin404

ERA404 Creative Group Rebranding

January 1, 2011 - Press Releases

Commemorating Their 10-Year Anniversary, ERA404 Gets a New Identity

ERA404 Creative Group, a long-standing creative studio based in New York City, is unveiling the company’s new corporate identity this quarter. ERA404 (formerly era//404) has made the choice to update their 10-year-old mark, its supplemental iconography and palette, even the company name.Read More

Tags | brand, branding, creative, creative director, design, don citarella, era404, firm, group, new york, new york city, nyc mike citarella, rebrand, rebranding, studio