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30

Apr
2008

Press Releases

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By admin404

Beautiful Children Susceptible to Viral Marketing

April 30, 2008 - Press Releases

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

Read More

Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video

01

Apr
2008

Press Releases

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By admin404

Behind the Design: Brooklyn Style

April 1, 2008 - Press Releases

HOW International Design Annual

“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”

To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More

Tags | adam goldstein, annual, brooklyn wine, citarella, competition, creative group, design, don citarella, era404, feliz red, feliz white, how, international, packaging, ryan seslow, wine labels, winner

27

Feb
2007

Press Releases

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By admin404

ERA404 Hired to Design Site for Tennis Legend, Arthur Ashe

February 27, 2007 - Press Releases

NEW YORK—On the 14th anniversary of the death of tennis legend, Arthur AsheJeanne Moutoussamy-Ashe and ERA404 Creative Group, Inc., launched the official site devoted to his life, lessons and legacy—ArthurAshe.org.

In early July, ERA404 was approached by former client, Jeffrey Ernstoff(www.ernstoffcreative.com), with an interesting project in mind—to work with Arthur Ashe’s widow, Jeanne Moutoussamy-Ashe and design a site devoted to her late husband’s work.Read More

Tags | arthur ash, arthur ashe, arthurashe.org, citarella, creative group, design, designer, developer, don citarella, era404, flash, jeanne moutoussamy-ashe, jeffrey ernstoff, legacy, lessons, life, tennis legend, web

07

Feb
2007

News Articles

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By admin404

Honoring Ashe

February 7, 2007 - News Articles

The New York Times, Miami Herald and USA Today Run Stories on ERA404-designed Site

Major news and media outlets ran stories today to promote the launch of ArthurAshe.org. The official site of Arthur Ashe was designed by ERA404 and commissioned by Ashe’s widow, Jeanne Moutoussamy-Ashe.

Honoring Ashe

Family and friends of Arthur Ashe launched his official website Tuesday, marking the 14th anniversary of his death.

ArthurAshe.org will offer an array of video, audio, photographs and links related to Ashe, the first black man to win Wimbledon, U.S. Open and Australian Open titles. In 1968, he was the first black to play for the United States in Davis Cup competitions.

”The idea of this website is dedicated to providing a unique resource for the understanding and promotion of the legacy and values embodied in the life and work of Arthur Ashe as a conscience leader, humanitarian, educator and athlete,” said Jeanne Moutoussamy-Ashe, widow of Arthur Ashe.

Ashe established foundations to help disenfranchised youth, oppose South Africa’s apartheid rule and fight AIDS, which he contracted from a blood transfusion following heart surgery.

Ashe died at 49 of AIDS-related pneumonia in New York on Feb. 6, 1993.

In 1997, the new stadium at the National Tennis Center, host of the U.S. Open, was named in his honor.

Visit ArthurAshe.org

Tags | arthur ashe, arthurashe.org, citarella, creative group, design, designer, don citarella, era404, jeanne moutoussamy-ashe, miami herald, new york times, usa today, web