Image Image Image Image Image
Scroll to Top

To Top

google

04

Mar
2013

Information Resources

Permalink

By admin404

Google Author and Publisher Tags

March 4, 2013 - Information Resources

Google is piloting the index of author and publisher information in search results to help users discover content created by you on the various blogs and news sites on which you contribute. Adding an “author” tag to your blogs and news articles, or a “publisher” tag to your corporate news articles, press releases, and informational resources (such as this one) can help link users to additional articles on your site, or other sites, which you’ve written. The advantages to these new tags are apparent, especially considering how easy they are to implement.
Read More

Tags | author, contribute as, contributor to, google, mark-up, publisher, rich snippets, structured data testing too, tag

20

Aug
2012

Information Resources

Permalink

By admin404

Introducing Penguin

August 20, 2012 - Information Resources

Social engagement, rather than search engine trickery, yields top Google results.

We all know about Google’s algorithm, Panda. Launched around February of 2011, its artificial intelligence enforced the best practices guidelines Google had long provided to those seeking to optimize their websites. Their new algorithm, Penguin, created much stronger methods of preventing websites from tricking search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience. What does this mean? Stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google’s algorithms too.

But the Panda and Penguin messages go deeper. A brand’s website isn’t the only place on the Web it needs to maintain a strong presence. Search engines are placing an increasing importance on how social media services influence their ranking of brand web sites.

Learn more about the importance of Facebook, Twitter, YouTube, Pinterest, LinkedIn and Google Plus in terms of how to maintain or ameliorate your Google Pagerank:

SEO Isn’t What You Think It Is (Fast Company)

Illustration by Ricardo Tercio

Tags | algorithm, brand, facebook, fast company, google, google plus, linkedin, optimize, pagerank, panda, penguin, pinterest, rank, ranking, search engine, seo, twitter, youtube

27

Jun
2012

Information Resources

Permalink

By admin404

23 Tips for Optimizing a Blog’s Google Sitelinks

June 27, 2012 - Information Resources

What are Sitelinks?

The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Indexing is the process by which search providers scan websites to extract the information that may be potentially searched by users to properly organize each site among relevent results. Google’s indexer analyzes the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re searching.Read More

Tags | best practices, blogger, blogs, blogspot, google, google.com, information resource, page rank, pagerank, quality, recommendations, site links, sitelinks, tips, tricks, wordpress