Search Results for: identity
Summit Imaging has been a leader in endoscopy imaging and patient data management products for 15 years. With their launch of a new product for interventional spine and pain management physicians, they approached ERA404 to create a new umbrella brand for the growing suite of products.
We’re proud to announce the launch of the I3 Advantage product suite, with it’s flagship product, Interventional Spine. Over the next few months, this brand will expand to encompass the award-winning product for endoscopy, I3 Advantage: EndoManager, and continue to unify all upcoming imaging, information, and integration products in different specializations.
We’ve worked with Summit on the strategy of the marketing, design their new identity, stationery system, and interface design, as well as multiple promotional and collateral materials for sales and marketing.
For frugal latitudinarians, Ryanair is a blessing. You can find tickets for as little as €1 to whisk you off to a growing set of your favorite European cities. They truly are the GoDaddy of airlines, with an inexpensive base price, a million options for billable add-ons, and even their CEO, Michael O’Leary, projects a similar public persona to GoDaddy’s Bob Parsons.
The convenience of Ryanair is part of a growing trend to provide consumers with a competitive base price, tacking on inexpensive à la carte options for anything they need. With Amazon’s Longtail model and online service providers—think VistaPrint—offering LQLC (lower quality, lower cost) merchandise for pennies on the dollar, consumers have a broader and more diverse array of choices than ever before.. If cost is more important than quality, comfort, or customization, penny-savers, this new model of service is for you!
So what if ERA404 changed our business model to match Ryanair? Imagine you’re seeking a new identity for your business and have submitted an RFP to ten design firms, including ERA404. When all proposals come in, you have a ballpark of $50,000 from nine studios and $15,000 from us. Your first thought was that ERA404 either provides offshore labor or maybe we missed a few pages in your RFP. But no, we reply, this is the price. One identity system: $15,000 (a total of $35,000 in savings over our competition).
It’s then that you take a look at the fine print. One (1) logo costs $15,000, but we’re happy to offer you some options. You can receive additional thumbnail sketches at $50/sketch, additional rough sketches for $100/rough, and additional refined logo concepts for $250/concept. Interested in seeing samples in different palettes or typefaces, that’ll only cost you $100/ea. Want variations of how the logo can be applied with and without a tagline? Stacked versus vertical? Simplified for clothing hangtags and favicons? Each modification will cost you, but you should still come out ahead since the base offering was massively discounted. Right?
And don’t forget about artwork provision by courier or digital transmission, we’ll need to get the files to you somehow and that won’t come cheap. Similar to Ryanair’s model, jokingly referred to as the Pay-Per-Pee airline, a $40 ticket actually costs something closer to $65, with a mandatory “convenient” online check-in fee imposed on every ticket. This is similar to a design firm telling you there is a fee each time they type up an invoice to bill you for the work they have have yet to perform.
So by the time the project is completed and all the add-on costs are tabulated, your $15,000 may be closer to $45,000 and CFOs will rejoice at the overall savings of $5,000 over the competing quotes. However the enjoyment of the experience, the satisfaction with the outcome, and the quality of the work performed would diminish greatly. Here’s why:
In the world of design, continuing with Identity Design as an example, the process grows organically. Pentagram partner and identity design extraordinaire, Paula Scher, may doodle an arch over the word Citi on a napkin in an introductory meeting with Traveler’s Bank. HermanMiller may spend a solid year and hundreds of millions of dollars churning out concepts for an updated brand that results in simply encapsulating the previous in a circle. Either way, the process can be planned, but organic design should never go according to plan. It can be organized and directed, but creative development isn’t something that follows a strictly controlled organization or direction. Restricting the number of sketches based on dollar amounts (or Pay-Per-Tweak) not only desiccates the fluidity of the process, but decimates the possibility of creativity. Read: you’ll arrive at your destination, but you won’t enjoy the voyage.
Services like air travel and digital printers and crowd-sourced identity design can survive because they cater to our frugal nature and provide services that don’t require innovation or artistry. They’re assembly line. They strip the experience of quality and luxury and fall back on banal consistency of their basic offering: a service, no more, no less. Design, by nature, is the antithesis of this sort of factory labor, and could never survive if it were to adopt the Ryanair mentality. And for these customers, the luster of shaving a few dollars off their contracts will quickly fade when they’re left with a dismal outcome and a bag of peanuts.
Google is piloting the index of author and publisher information in search results to help users discover content created by you on the various blogs and news sites on which you contribute. Adding an “author” tag to your blogs and news articles, or a “publisher” tag to your corporate news articles, press releases, and informational resources (such as this one) can help link users to additional articles on your site, or other sites, which you’ve written. The advantages to these new tags are apparent, especially considering how easy they are to implement.
NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.
The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe® Flash and Apple® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More
ERA404 worked with a prominent NYC-based Investment Company and Creative Director, William Imboden, to create a 60-page, leather-bound book to document the culmination of a year’s worth of global investment research. The book featured 35 charts, 12 original illustrations (including a three-spread, full-color rendering of Tom Sawyer on the Mississippi), laser-etched cherry wood medallions and tons of research information and photography.Read More