Event Producers David Steinberg and Laurie DeJong approached artists at ERA404 to translate the creative concepting for Yahoo’s 2012 Global Sales Convention set design into a video animatic. These renderings were used to communicate the versatility of a set design that featured video and lighting panels at various levels deep, producing a multitude of impactful “looks”, all fully choreographed to a full production of presentations and theatrical cues.
Little Brown and Company hired era404 to create the web site, book trailer and concept giveaways for the much-anticipated release of Emma Donoghue’s ROOM. The story is told from the viewpoint of a 5-year-old boy who has spent his life in a captivity with his mother. What better way to illustrate the childlike fantasy world and creativity of ROOM than by creating a paper, crayon and tape representation of the room itself.
The site features 3D animation, a child’s narration, videos, audio clips and a wealth of information for fans of the author and the book. ERA404 also created a one-minute viral video and crayons as hand-outs to unify the campaign and enhance reader recognition of the book cover.
“I couldn’t have asked for a smoother and more enjoyable process in having a site conceptualized, planned, and executed. In our first project with era404, the website received praise from all corners, and embodied everything we set out to do. I look forward to more sites with the studio!”
Amanda Tobier, Marketing Manager
Little, Brown at Hachette Book Group USA
3D Artists worked with event designers at LDJ to build a conceptual animatic of how the Global Sales Convention, using the theme PLAY TO WIN. The concept involved a scale replica football stadium, complete with jumbotron for sales presentation materials, IMAG display of presenters, and logos projected onto fog curtains within the exhibition hall.
David Klinkowize, Senior Compositor at CreativeGroup.TV contacted ERA404 about collaborating on the concepting, design and execution of the Major League Baseball packaging for ESPN. The project consisted of heavily art-directed metropolitan imagery, rendered as high-resolution stills for animation and composite in Autodesk Smoke.
The campaign also featured a custom billboard element for projecting tune-in, sponsor logos, and team names. Imagery was also used in a 2-page full color spread in ESPN magazine, to announce the graphic campaign and baseball season.
As “The Electronic Theatre Presents” began to emerge on television in major cities across the country, venues requested a 30s spot to promote the show and it’s time slot. The result was a visit to a surreal movie theatre on a gloomy night to watch highlights of ETP productions and work the Jujubes out of your teeth.
ERA404 3D Artists worked with Gary Keenan, designer/art director of CreativeGroup.TV, to animate a stylized rugged outdoors for Jeep’s CAMP JEEP campaign.
The ad featured a very cartoon-like environment contrasting treated footage of the famous off-road vehicles. The identity was composited in Autodesk Flame, by CreativeGroup.TV resident VFX Artist, Craig Lamson.
ERA404 3D Artists worked closely with Broadway Video Senior VFX Artist, Claudia D’Enjoy to build the Studio logo animation for independent film studio, Wellspring.
A 3D model of a droplet frozen in time and silvery signature were provided for composite over a high resolution waterfall backdrop, and final elements were printed for film for use in all Wellspring film, video/dvd and television presentations.
ERA404 was commissioned to create a graphic open for The Electronic Theatre‘s “An English Mystery.”
The finished piece was comprised of 5,000 images taken from 22 renderings, 3D motion, and original music by Craig Spoth of Asmodaen Productions.
3D type and logos were built for the show packaging for USA’s Original Series, The 4400. The campaign and logo was designed by designer / art director Gary Keenan and compositing and VFX were executed by Craig Lamson (both of CreativeGroup.TV) on Autodesk Smoke.
ERA404 3D Artists worked with CreativeGroup.TV designer/art director, Gary Keenan, to produce several test animations of the proposed Superbowl 39 logo for the Fox Network. One concept followed traffic along the Jacksonville bridge, through the wires of its rigging and out, where the bridge takes its position as the logo resolves. The second concept used the sharp slashes of the logo’s XXXIX characters as a transitional device out of the programming and into the logo. ERA404 was involved with concepting, 3D animation and execution. The logo was provided by Fox.
CreativeGroup.TV designer /art director, Gary Keenan approached ERA404 3D animators and compositors to build an animated Subaru logo complete with crystal and chrome stars to refract bold white type and client footage. The stars became transitional devices and most of the footage was shown either reflected on a facet of the stars or through the crystal itself. The final spot was composited by CreativeGroup.tv VFX Artist Craig Lamson.
3D animators and compositors worked with CreativeGroup.TV to concept and execute graphics for a Nickelodeon SpongeBob SquarePants commercial announcing the Complete 3rd Season on DVD. The commercial features floating pineapple slices, the ocean floor and a nervous blue goldfish.
ERA404 3D Artists worked with Senior Animator, Katherine Burke of Broadway Video’s design division DesignLab (now titled bCreative), to composite live-action footage of Sesame Street character “Elmo” into a virtual 3D environment.
The show open was composited in Adobe AfterEffects in both English and Spanish.
Producer Joe Pipher (JoLeeTV) and Designer/Art Director Gary Keenan (Broadway Video DesignLab) worked with ERA404 3D Artists to concept, build and render promo animations featuring the Sesame Street logos from around the world.
The campaign was designed by Keenan and assembled by Broadway Video senior compositor, Dale Boyce on Autodesk Smoke.
Working from artist’s renderings and flat art, provided by advertising agency, Badger Kry & Partners, ERA404 3D Artists modeled, textured and rendered refractive conceptual canisters for Physique’s new line of hair products. The models were rendered over live action time-lapse footage of a sunset by Broadway Video’s Senior Compositor, Dale Boyce. Gary Keenan art directed the project.
In a cross-promotion between Nickelodeon and Old Navy, child could submit patriotic T-Shirt designs to win prizes in a contest.
The event required a promotional campaign involving ERA404′s construction of a stylized 3D town square complete with billboard and Old Navy store. Mark Newman, a 3D artist for CreativeGroup.TV supplied dancing tee-shirts, featuring designs by John Pollak, composited into the 3D “world” on Autodesk Flame, by Miguel Oldenburg.
ERA404 3D Artists worked with VFX Artist Claudia D’Enjoy and Designer/Art Director Gary Keenan of Broadway Video’s design division DesignLab (now titled bCreative) to produce show packaging for NBC’s 75th Anniversary Special. The graphic concept featured feathers from NBC’s famous peacock logotype and a brand new logo to commemorate the historic event. The 3D was composited by D’Enjoy on Autodesk Inferno.
ERA404 3D Artists worked with Gary Keenan (Designer/Art Director) and Craig Lamson (senior VFX Artist) of CreativeGroup.TV to concept and design show packaging for Outdoor Life Network’s NASCAR Outdoors.
The show package featured a 3D Nascar rounding a turn and finding itself racing through the underbrush of the deep rainforest. Trees, cattails and other vegetation speed by as the 3D camera is carried backward up a cliff wall and into a clearing where the NASCAR Outdoor logo resolves. The logo was designed jointly by Gary Keenan and ERA404.
The elements were composited in Autodesk Flame with 3D geese and procedural sun rays.
ERA404 3D Artists worked with Gary Keenan, designer/art director of CreativeGroup.TV, to concept and render (2) 3D logo identities for the MSNBC network.
One concept featured rich blue screens showing television static and refracting the MSNBC 3D logo (reproduced in a shiny multi-colored glass material). The screens revolve around the logo and resolve with MSNBC’s famous mneumonic.
The identity was composited in Autodesk Flame, by CreativeGroup.TV resident VFX Artist, Craig Lamson.
K-Mart / Nickelodeon Cross Promotion
CreativeGroup.TV designer /art director, Gary Keenan was offered the chance to create a cross-promotion package for K-Mart and Nickelodeon and immediately brought ERA404 aboard to assist with concepting and 3D graphics.
The spot, featured a stylized exterior of K-Mart’s unique architecture hanging signs and composited high-resolution stills of specialty items on display in the store’s interior.
The final spot was executed by CreativeGroup.TV resident 3D Artist, Jianchao Li and composited by VFX Artist Craig Lamson.