November 3, 2008 - News Articles
The author attributes his new site to ERA404 Creative Director, Don Citarella
Upon completion and launch of John Hodgman‘s new web site, Areas of My Expertise, the author recently mentioned ERA404 on a Twit.tv interview and pays tribute to the colors and theme-switching functionality.Read More
April 30, 2008 - Press Releases
ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants
“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”
Hamilton Nolan, Gawker
“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”
Steve Hall, AdRants
April 1, 2008 - Press Releases
HOW International Design Annual
“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”
To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More
February 20, 2008 - News Articles
ERA404 Packaging Design in the New York Times
Florence Fabricant, journalist for The New York Times Dining & Wine section, recently ran the below story and photo, “Food Stuff.” The article prominently displays the Brookyn Wine Co.Wine Labels—Feliz Red, Feliz White—designed by ERA404 Creative Group (see this portfolio item). Don Citarella, Creative Director of ERA404, posted an article about the design decisions and strategy for the packaging on his blog: http://don.citarella.netRead More
November 12, 2007 - News Articles
ERA404 Environmental Design featured on TWICE.com
By Doug Olenick — TWICE, 11/12/2007
The 600-square-foot area is located on the main floor of RCS’ Madison Avenue shop and, in a nod toward the company’s environmental efforts, is constructed primarily out of bamboo, said Cher Chronis, ASUS’ marketing director. The area will be used to display the company’s current product line up and as a platform to launch new products into retail.
“We wanted to be able to offer an insight into ASUS and we are focusing now on building our U.S. retail image,” Chronis said.
While ASUS has no immediate plan to open selling areas in other retailers, it does want to expand its U.S. retail presence. The company has sold through RCS for the past year and has a limited presence in other retailers, including Best Buy and Datavision, but can mainly be found online at Costco.com, Target.com and Buy.com, she said.
The ASUS store is to be manned by two RCS staffers, and the company’s area sales representative will also pitch in, Chronis said.
The ASUS area features about eight notebook computers, plus the company’s latest 22-inch LCD computer monitor. In its center was a tubular, glass enclosure where the company was showing its latest concept notebook, the eco-book. Like the ASUS store, it too is made partially of bamboo with the notebook’s outer covering and wrist rest made of the hardy grass.
Chronis said the eco-book is still undergoing testing to see if using bamboo as a construction material is viable, and, if so, it could become available next year. The notebook is based on an ASUS S6 model laptop.
The company does have several other more concrete product launch plans that will include a new cellphone, Internet radio and GPS, said a company spokeswoman.
August 28, 2007 - News Articles
A few years back, era404 was written up in The Wall Street Journal’s online site, WSJ.com, for an experiment we ran concerning unsolicited email. The experiment was to test if those “Unsubscribe” links actually work. Upon creating a dozen brand new email accounts, we subscribed each to a dozen different online newsletters, contests, subscription services and mailing lists. Then, upon receiving the initial emails from those services, we clicked the “Unsubscribe” link.Read More