August 20, 2012 - Information Resources
Social engagement, rather than search engine trickery, yields top Google results.
We all know about Google’s algorithm, Panda. Launched around February of 2011, its artificial intelligence enforced the best practices guidelines Google had long provided to those seeking to optimize their websites. Their new algorithm, Penguin, created much stronger methods of preventing websites from tricking search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience. What does this mean? Stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google’s algorithms too.
But the Panda and Penguin messages go deeper. A brand’s website isn’t the only place on the Web it needs to maintain a strong presence. Search engines are placing an increasing importance on how social media services influence their ranking of brand web sites.
SEO Isn’t What You Think It Is (Fast Company)
Illustration by Ricardo Tercio
May 21, 2012 - Press Releases
NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.
The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe® Flash and Apple® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More