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ERA404 was commissioned to develop an updated identity for The Electronic Theatre. The new design would brand the client in a more metropolitan light, as they’d been expanding their target to larger cities.
Following completion of the identity, ERA404 created “The Electronic Theatre Presents” promotional open which was aired on various local television stations across the country.
3D type and logos were built for the show packaging for USA’s Original Series, The 4400. The campaign and logo was designed by designer / art director Gary Keenan and compositing and VFX were executed by Craig Lamson (both of CreativeGroup.TV) on Autodesk Smoke.
Rand Burrus, of RANDM, approached ERA404 to design Target’s philanthropic event for the Central Park Conservancy, Target Benchmarks Central Park. ERA404 created twenty (20) 8′ x 8′ murals as backdrops for the benches, four (4) 5′ plexi-glass displays and all the event signage, including banners that hung on Central Park lightposts.
ERA404 3D Artists worked with CreativeGroup.TV designer/art director, Gary Keenan, to produce several test animations of the proposed Superbowl 39 logo for the Fox Network. One concept followed traffic along the Jacksonville bridge, through the wires of its rigging and out, where the bridge takes its position as the logo resolves. The second concept used the sharp slashes of the logo’s XXXIX characters as a transitional device out of the programming and into the logo. ERA404 was involved with concepting, 3D animation and execution. The logo was provided by Fox.
CreativeGroup.TV designer /art director, Gary Keenan approached ERA404 3D animators and compositors to build an animated Subaru logo complete with crystal and chrome stars to refract bold white type and client footage. The stars became transitional devices and most of the footage was shown either reflected on a facet of the stars or through the crystal itself. The final spot was composited by CreativeGroup.tv VFX Artist Craig Lamson.
3D animators and compositors worked with CreativeGroup.TV to concept and execute graphics for a Nickelodeon SpongeBob SquarePants commercial announcing the Complete 3rd Season on DVD. The commercial features floating pineapple slices, the ocean floor and a nervous blue goldfish.