era404 loves work
ERA404 launched the portfolio site for NYC Broadcast Designer and Artist, Sharon Haskell. The site showcases Ms. Haskell’s unique work in motion graphics, pin-hole camera photography and mixed media pieces.
“…a friendly, creative and professional process… seamless!”
ERA404 3D Artists worked with Senior Animator, Katherine Burke of Broadway Video’s design division DesignLab (now titled bCreative), to composite live-action footage of Sesame Street character “Elmo” into a virtual 3D environment.
The show open was composited in Adobe AfterEffects in both English and Spanish.
Producer Joe Pipher (JoLeeTV) and Designer/Art Director Gary Keenan (Broadway Video DesignLab) worked with ERA404 3D Artists to concept, build and render promo animations featuring the Sesame Street logos from around the world.
The campaign was designed by Keenan and assembled by Broadway Video senior compositor, Dale Boyce on Autodesk Smoke.
Working from artist’s renderings and flat art, provided by advertising agency, Badger Kry & Partners, ERA404 3D Artists modeled, textured and rendered refractive conceptual canisters for Physique’s new line of hair products. The models were rendered over live action time-lapse footage of a sunset by Broadway Video’s Senior Compositor, Dale Boyce. Gary Keenan art directed the project.
In a cross-promotion between Nickelodeon and Old Navy, child could submit patriotic T-Shirt designs to win prizes in a contest.
The event required a promotional campaign involving ERA404’s construction of a stylized 3D town square complete with billboard and Old Navy store. Mark Newman, a 3D artist for CreativeGroup.TV supplied dancing tee-shirts, featuring designs by John Pollak, composited into the 3D “world” on Autodesk Flame, by Miguel Oldenburg.