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First Funds Identity

Elli Strauss of First Funds, LLC., hired ERA404 to design, develop and production manage the re-identification project for the NYC-based Business Cash Advance company. Upon selection of an identity system that matched the client’s mission and culture, we worked with Ms. Strauss to carry this concept through their new stationery and signage systems.

Eating Animals

ERA404, who has worked with author, Jonathan Safran Foer, on The Project Museum (his personal site) and Who is Augustine? (the exploratory site for Everything is Illuminated) just launched the site for Foer’s much anticipated third book, Eating Animals (Little, Brown and Company, 11/2009). This book, though focused on the same audiences as his fiction, departs from his traditional work in that it is an exploration on his paternal concerns for meat consumption. Watch the trailer, learn about the book and author and interact in the Eating Animals forums.

Be careful, though. He has already converted Natalie Portman. You could be next…

“Working with ERA404 has been not only productive, but pleasurable. They’re hugely imaginative, technical wizards. But more than that, they’re some of the nicest, most responsive people around.”

Jonathan Safran Foer

CHOW

Jane Goldman and Carol Balacek, of Instant Comma, Inc., approached ERA404 about designing and developing the online presence for their new magazine, CHOW. The magazine, dedicated to “Food, Drink and Fun,” has a youthful, energetic approach to cuisine. With this in mind, ERA404 designer, Chris Whaites, and developer, Juliano Ghisi, created a site showcasing the periodical’s style and culture.

“We changed our priorities during the development process, and ERA404 was quick to shift gears to meet our new requirements. They proved to be flexible and professional.”

Carol Balacek, CIO
CHOW

ArthurAshe.org

ERA404 had the honor of working with Jeanne Moutoussamy-Ashe to design and develop the official site for the late tennis legend, Arthur Ashe.

The site features information and videos on Mr. Ashe’s life, lessons and legacy, an introduction, and a fully-interactive guided site tour.

“Electronic Theatre Presents” Promotion

As “The Electronic Theatre Presents” began to emerge on television in major cities across the country, venues requested a 30s spot to promote the show and it’s time slot. The result was a visit to a surreal movie theatre on a gloomy night to watch highlights of ETP productions and work the Jujubes out of your teeth.

Irwin Entertainment Stationery System

Upon completion of Irwin Entertainment‘s Hero Logo Animation, ERA404 was asked to design/produce the NYC-based production company’s stationery system.

The design, which was featured in PrintCritic, pushes the envelope of their energetic, bold identity.