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01

Jan
2011

Press Releases

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By admin404

ERA404 Creative Group Rebranding

January 1, 2011 - Press Releases

Commemorating Their 10-Year Anniversary, ERA404 Gets a New Identity

ERA404 Creative Group, a long-standing creative studio based in New York City, is unveiling the company’s new corporate identity this quarter. ERA404 (formerly era//404) has made the choice to update their 10-year-old mark, its supplemental iconography and palette, even the company name.Read More

Tags | brand, branding, creative, creative director, design, don citarella, era404, firm, group, new york, new york city, nyc mike citarella, rebrand, rebranding, studio

11

Dec
2010

Information Resources

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By admin404

A Guide to ERA404’s Acronyms

December 11, 2010 - Information Resources

Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.Read More

Tags | acronyms, application, backronyms, design, development, dictionary, glossary, graphic design, guide, list, listing, recursive, thesaurus, web design, web development, website

30

Apr
2008

Press Releases

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By admin404

Beautiful Children Susceptible to Viral Marketing

April 30, 2008 - Press Releases

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

Read More

Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video

01

Apr
2008

Press Releases

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By admin404

Behind the Design: Brooklyn Style

April 1, 2008 - Press Releases

HOW International Design Annual

“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”

To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More

Tags | adam goldstein, annual, brooklyn wine, citarella, competition, creative group, design, don citarella, era404, feliz red, feliz white, how, international, packaging, ryan seslow, wine labels, winner

20

Feb
2008

News Articles

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By admin404

ERA404 Packaging Design in the New York Times

February 20, 2008 - News Articles

Florence Fabricant, journalist for The New York Times Dining & Wine section, recently ran the below story and photo, “Food Stuff.” The article prominently displays the Brookyn Wine Co.Wine Labels—Feliz Red, Feliz White—designed by ERA404 Creative Group.

This article is reprinted from The New York Times Dining & Wine section.
Read More

Tags | adam goldstein, brooklyn, brooklyn bridge, brooklyn wine, brooklynites, citarella, design, don, era404, feliz red, feliz white, florence fabricant, nyt, packaging design, the new york times, wine labels

12

Nov
2007

News Articles

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By admin404

PC Maker ASUS Teams With N.Y.’s RCS

November 12, 2007 - News Articles

ERA404 Environmental Design featured on TWICE.com

By Doug Olenick — TWICE, 11/12/2007

New York — ASUS Computer International opened its first retail showcase in partnership with RCS Computer Experience in Manhattan today.

The 600-square-foot area is located on the main floor of RCS’ Madison Avenue shop and, in a nod toward the company’s environmental efforts, is constructed primarily out of bamboo, said Cher Chronis, ASUS’ marketing director. The area will be used to display the company’s current product line up and as a platform to launch new products into retail.

“We wanted to be able to offer an insight into ASUS and we are focusing now on building our U.S. retail image,” Chronis said.

While ASUS has no immediate plan to open selling areas in other retailers, it does want to expand its U.S. retail presence. The company has sold through RCS for the past year and has a limited presence in other retailers, including Best Buy and Datavision, but can mainly be found online at Costco.com, Target.com and Buy.com, she said.

The ASUS store is to be manned by two RCS staffers, and the company’s area sales representative will also pitch in, Chronis said.

The ASUS area features about eight notebook computers, plus the company’s latest 22-inch LCD computer monitor. In its center was a tubular, glass enclosure where the company was showing its latest concept notebook, the eco-book. Like the ASUS store, it too is made partially of bamboo with the notebook’s outer covering and wrist rest made of the hardy grass.

Chronis said the eco-book is still undergoing testing to see if using bamboo as a construction material is viable, and, if so, it could become available next year. The notebook is based on an ASUS S6 model laptop.

The company does have several other more concrete product launch plans that will include a new cellphone, Internet radio and GPS, said a company spokeswoman.

For more photos and information about this project, visit ERA404‘s portfolio here:
http://www.era404.com/loves/asus/

Download a PDF of this article

Tags | 3d, asus, cad, cher chronis, citarella, computers, design, drafting, environmental design, era404, rcs, showroom, store